192 - Moonshiners, Jim Beam Legent, and Weller Full Proof on Bourbon Community Roundtable #30

The roundtable welcomes Jackie James, of @JackieJames on IG and Creator of HerWhiskey.com, as a panelist this week. We talk with Tim Jones about his new show on the Discovery Channel, Moonshiners: Whiskey Business. We also discuss the new Jim Beam Legent and Weller Full Proof because who doesn't love a little bit of controversy? Show Notes: The week’s Above the Char with Fred Minnick talks about Captain Kirk. Join Kenny and Ryan at The Louisville Bourbon Society meeting on 3/18. https://admin.associationsonline.com/secure/events_register.cfm What bottle got you into whiskey, Jackie? Tim Jones tells us about Discovery Channel's new show, Moonshiners: Whiskey Business. Does the show follow a formula? What is your primary role on the show? How do you help with marketing? What is important to getting the customer to pick up that first bottle? How can brands stand out on the shelf? Take us through the distiller selection process. Is the whiskey ready from these distilleries? Has it been aged long enough? Do you think Virginia will ever be able to compete with Kentucky? Did you have any input on pricing on the show? Jim Beam is releasing Legent, a collaboration between Fred Noe and Shinji Fukuyo. Does this new release excite you? What do you think of the price point? Do you look at this product as a marketing opportunity? What is your stance on blending? Do you think the Weller Full Proof line extension is going to be a good thing? Do you think Weller is listening to their fans by creating a full proof version? Let's talk about the EH Taylor Amaranth. Thanks to Bourbonr.com, BreakingBourbon.com, HerWhsikey.com, and TimJonesCreative.com for joining the roundtable. Learn more about your ad choices. Visit megaphone.fm/adchoices