197. Director of P90X Shares Fitness Industry Secrets, How To Be Better on The Camera & Scale In The Digital Economy - Mason Bendewald

Mason is the founder of MegaMace Fitness, with a goal to help trainers become masters in front of the camera so they can help more people and simultaneously make more money with less effort. For over 20 years Mason has helped build top fitness companies and coached trainers to become on-camera fitness stars. He’s crafted innovative programs that shattered sales records beginning with the home fitness sensation P90X. Mason went on to become the Chief Production Officer of Daily Burn (an IAC Company) and launched the first fitness streaming service of its kind; he built the entire streaming library creating the most comprehensive modern fitness catalog ever, training 13 world-class trainers, and creating 18 programs with over 200 workouts.

Mason also consults with startups and established brands, cutting through the uncertainty by guiding production teams with his 20 years of fitness production experience creating innovative programming. Mason has directed top fitness personalities like Bob Harper (Biggest Loser) and movie star Kate Hudson, and worked with companies such as.

In this episode we get into:

• Why Talent in Front of the Camera is Critical
• How to Create Community in an Digital World
• The Effects of Ai and VR on the Fitness Industry
• Will Brick and Mortar Gyms Survive with all the
• Home and Digital Offerings
• How to Be a Better Trainer on Camera
• How To Get Started with Fitness Production
• The Differences Between Connected Fitness
• like TONAL, CLMBR, and Peloton vs. Apps like
• AppleFitness or Aaptiv

Timeline
4:30 - How Mason launched the P90X to its great success
15:30 - Why is Mason helping other coaches get good on the camera
19:20 - Most common mistake trainers make
35:40 - how do you tell stories in only 15 seconds on TikTok?
37:50 - who’s the most engaging in the fitness industry right now
42:10 - Final Questions