1970: How to Start an Art Collection on a Budget, No Overwhelm

Guest Liz Lidgett believes art should be for everyone—not just collectors with deep pockets or insiders who “get it.”

She’s the founder of a thriving gallery that champions emerging artists—many of them women—and she’s built a business around making art feel joyful, accessible, and deeply personal. Now, she’s bringing that mission to her new book, Art for Everyone, a practical and empowering guide to finding your style, buying art with confidence, and creating a home that actually reflects you.

In this conversation, Liz and I explore why so many of us feel intimidated by the art world, how that’s finally starting to change, and what it really takes—financially and emotionally—to start collecting. We talk about pricing, the myth of art as a guaranteed investment, the rise of artists as entrepreneurs, and even how AI is reshaping what we value in handmade work.

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

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