199: How To Replace All Your Marketing With A Single Story, with Kris Jones

How much time have you really spent rewriting your website copy... again and again?

In this episode of Goals With Soul, I’m joined by the brilliant Kris Jones - a messaging and StoryBrand expert with over 20 years of experience working with powerhouse brands like Nike and Adidas, as well as hundreds of small business owners and service providers.

Mentored by Donald Miller (yes, that Donald Miller of Building a StoryBrand fame), Kris knows how to turn vague, fluffy copy into clear, client-converting gold FAST.

We get into the magic of storytelling in your messaging, how to stop overwhelming your readers with too much info, and why most websites are full of well-meaning words that don’t actually sell.

You’ll learn that a powerful shift in how you approach your own website - and the confidence that yes, you can write copy that truly works (even if you’re not “a writer”).

If you’ve been stuck in messaging paralysis, second-guessing your words, or hiding behind a website that doesn’t really reflect the magic you offer … this is the clarity bomb you’ve been waiting for.

What You’ll Learn in This Episode:

• Why most website copy doesn’t convert and what to do instead

• The power of one clear message (and how to find yours)

• How to simplify your homepage so the right people want to work with you

• The truth about storytelling and why it’s the backbone of powerful messaging

• A behind-the-scenes look at Kris’s fast + effective website copy method

Meet Kris Jones:
With 20+ years experience and mentorship from Donald Miller (author of Building a StoryBrand), Kris has written high-converting copy for major brands like Nike and Adidas and now helps small businesses and service providers clarify their message and write sales-focused website copy in just 2.5 hours flat.

Connect with Kris Jones:
Website: https://www.reddoordesigns.com
Instagram: https://www.instagram.com/reddoordesign
Linkedin: https://www.linkedin.com/in/reddoordesigns

Connect with Joanna Ingram:
Website: joannaingram.com
Instagram: @‌iamjo.ingram
Book a Free Messaging Clarity Call where I’ll identify your messaging gaps and how to fix them!

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