2.7 billion watched FIFA's Club World Cup?

FIFA claimed 2.7 billion people tuned in to this summer’s Club World Cup, but what is the truth behind the numbers? In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone dig into the reality behind FIFA’s staggering stats, DAZN’s billion-dollar gamble, and YouTube’s live NFL broadcast. They also unpack which metrics matter most for streaming, what Apple’s next move in Formula One could mean, and why Pluto TV is betting big on handball.

Key Points:

• Can FIFA’s claim of 2.7 billion Club World Cup viewers be trusted?
• Has DAZN’s $1 billion investment in the tournament paid off?
• What did we learn from YouTube’s live NFL broadcast of Kansas City Chiefs vs. Los Angeles Chargers?
• Which metrics matter most for live streaming compared to linear?
• Does it make sense for Apple to acquire Formula One’s U.S. rights?
• What makes Pluto TV’s handball deal a smart play?