#203 Ryota Tanozaki: From Pouring Drinks to Pouring Innovation into Japan’s Hotels

Ryota Tanozaki started his career selling shochu at Suntory. Now? He’s running the show as President & CEO of Tabist (formerly OYO Japan), leading a tech revolution for 90,000+ Japanese hotels. Along the way, he’s worn many hats—strategy consultant, product manager, GM, and even Head of Instagram Japan. We first crossed paths at Chicago Booth’s Executive MBA program (2013–2015), and I’m excited to share his journey from spirits to startups in this episode.

Key Highlights of Our Interview:

Navigating the Storm

“Three months into my role at Tavist, COVID hit. I had to lead a restructuring—redefining the organization, renegotiating contracts, and crafting a new mission, vision, and strategy. Perseverance became not just a word but a lifeline.”

Adapting to Change

“COVID brought challenges I couldn’t foresee, yet it became a proving ground. Four years later, I’m still here, knowing that persistence shapes both leaders and the organizations they guide.”

When Purpose Pays Better Than Paychecks

“Our team can’t match the salaries of big tech giants, but what we offer is purpose. By sharing our mission—empowering small and medium-sized hotels in rural Japan through technology—we create a connection that resonates deeply with our people.”

Walking the Talk: When Leaders Roll Up Their Sleeves

“A leader who pitches directly to clients? Now that’s commitment. By personally visiting rural cities and convincing potential partners, I showed my team that execution starts at the top. If I can do it, they’re inspired to follow suit—and it makes the mission real for everyone involved.”

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Connect with us:
Host: Vince Chan | Guest: Ryota Tanozaki
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--**Chief Change Officer**--
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--Chief Change Officer--
Change Ambitiously. Outgrow Yourself.

Open a World of Expansive Human Intelligence
for Transformation Gurus, Black Sheep,
Unsung Visionaries & Bold Hearts.

EdTech Leadership Awards 2025 Finalist.
20 Million+ All-Time Downloads.
80+ Countries Reached Daily.
Global Top 1% Podcast.
Top 5 US Business.
Top 1 US Careers.

>>>180,000+ are outgrowing. Act Today.<<<