210. Jack William - How To Build A Top 100 Podcast

“If you're trying to speak to everyone, you speak to no one.” -Jack William

Do you struggle with determining the target audience for your podcast and tailoring your content to their interests?

How can you leverage social media and other online platforms to promote your podcast and connect with potential listeners?

In this episode, my good friend Jack will join us to share his insights on the creative side of building a thriving podcast. He will discuss various strategies for developing compelling content for your podcast, such as the crucial components of producing an engaging reel and the significance of adding value to your content to achieve success.

Episode Highlights:

• 02:25 - How the partnership started
• 05:58 - The significance and future of podcasting
• 08:08 - The adoption curve for podcasting
• 10:12 - How podcasting is changing the way people get their information
• 15:41 - Two ways to approach a podcast
• 17:35 -  Why video is important for podcast growth
• 21:37 - Top podcasts earn $100k per episode in sponsorships
• 24:34 - People connect with people
• 27:03 - The key elements to making an engaging reel
• 30:19 - Value creation is key to content success
• 31:44 - What is omnipresence and why is it important for brands
• 33:19 - What you can do from a single piece of long-form content
• 35:31 - How to get in touch with Dojo Media

About our guest:

Jack William is the successful host of the Before the Money podcast, where he interviews accomplished entrepreneurs to uncover their secrets to success. He has a passion for entrepreneurship and storytelling, making him a leading figure in podcasting. With experience as a startup founder and investor, Jack brings valuable knowledge to his podcast and has gained a loyal following. He is also a prolific writer, contributing articles on various business topics to numerous publications.

Find out more about Jack

https://instagram.com/_jackwilliam

https://instagram.com/beforethemoney_

https://www.tiktok.com/@beforethemoney_

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