212. Mila Grigg - EXPOSING Coca Cola’s BILLION $ Brand Secrets! How To Build A Person Brand In 2023

“Your own story is what makes you special and what makes you different.” -Mila Grigg

Ever wondered how some brands outshine the rest?

Get ready to unlock the secrets of building a winning personal and company brand with the renowned branding expert, Mila Grigg! With her years of experience and proven strategies, she's here to show you how to make your brand shine above the competition. Discover the fascinating stories of how Coca-Cola outshines Pepsi in the battle for brand dominance and learn practical tips to develop your emotional intelligence for even greater success.

Episode Highlights:

02:54 - Why has personal branding become so significant today?

05:14 - Key elements to focus on to separate yourself from the rest

07:07 - Determining your core values
09:46 - Showing your core values through branding

12:08 - Establishing authority through consistency in message

15:45 - Utilizing co-branding opportunities to align with established brands

19:42 - How personal branding has evolved over the years

21:35 - How Coca-Cola establishes brand dominance over Pepsi

26:06 - Balancing personal and company branding

28:37 - Where people go wrong in building their personal brand

30:08 - How to develop your emotional intelligence better

31:51 - The importance of recognizing and embracing your purpose

About our guest:

Mila Grigg is the CEO of MODA, a top branding group in the US. She's an author, speaker, and expert in personal branding with over 20 years of experience. Mila helps executives, entrepreneurs, and organizations build effective brands and profitable marketing strategies. Her practical approach and proven strategies have made her a trusted authority in personal branding, and she's known for inspiring others to balance their professional and personal lives for success.

Find out more about Mila
https://www.modaimageconsulting.com/

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https://www.linkedin.com/in/modaimageandbrandconsulting/

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