221 FS Generating Short-Term Cash without Taking Crappy Projects or Bottom-Feeding on Upwork

1:00: Topic introduction: Making fast cash 2:45: Reach out to past clients

• Might be a small project
• Might lead to referrals

5:55: Ask for referrals

• Give them the tools to know who to refer you to
• Be specific about what your ideal client looks like
• Use LinkedIn for second degree connection introductions

10:00 Use mental associations when making requests

• Make specific requests; don’t think in broad terms
• “Think like a fisherman, not like a fish.”
• Use inbound and outbound approaches.
• More Cheese and Less Whiskers

17:30: Cold outreach

• Might feel awkward, but it works
• Start close to home
• Pick an industry where you’ve had previously success
• Make sure you follow up
• Cold outreach episode with Kai

23:40: Be creative

• Kurt Elster blog post on handwritten notes
• Birthday cakes

26:10: Use social media

• Reach out to your email list, blog, YouTube subscribers
• Use Twitter for searches
• Use Hacker News

30:20: Offer a discount to current clients for prepayment 36:30: Create a microservice

• Brennan Dunn on roadmapping
• Unbundle services

Picks: Million Dollar Referrals by Alan Weiss (Philip) Duct Tape Marketing blog (Philip) cheese/whiskers ReplyApp.io (Philip) Blair Enn’s Prospecting Email (Philip) The Hourly Trap (Jonathan) Freelance Remote Conference (Charles) Slack Hangouts (Charles)