#223 Amazon Sellers Hit Decade Low in 2025… Is Amazon still worth it in 2026?

Amazon seller registrations hit a decade low in 2025, but the marketplace isn’t dying. 

Fewer sellers don’t mean less opportunity. In this episode, Neil explains why Amazon is filtering out casual sellers, how revenue is concentrating, and what disciplined operators need to succeed.

If Amazon feels harder than it used to, but demand hasn’t disappeared, this episode breaks down the data, the Great Compression happening across the platform, and what serious sellers must fix now to stay competitive as Amazon raises the bar in 2026.

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In This Episode, We Cover:

✅ How Amazon is filtering out casual sellers while total marketplace sales keep growing

✅ opportunity per seller is increasing even as total sellers decline

✅ The Great Compression, rising fees, ads, capital pressure, and higher execution standards

✅ Why disciplined operators with systems and capital are gaining a compounding edge

🚀 What should I sell next? Visit: gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine.

📍 Chapters

01:03 Amazon seller registrations hit a decade low

03:41 How revenue is concentrating among stronger operators

05:22 Why Amazon feels harder even when sales are growing

06:14 Fees, ads, cash flow pressure, and the Great Compression

06:58 Why casual and undercapitalized sellers are getting squeezed

08:36 Who still wins on Amazon in 2026

09:21 Why preparation now matters more than experimentation

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