224: Chicken Cock Unveils New Double Oak Whiskey

Our guest this week is Will Woodington with Grain & Barrel Spirits. We've followed Will for quite a while on social media (you can find him at @MashbillWill and @BondedInBottles on Instagram) and now he's the National Brand Ambassador for the portfolio of brands. We discuss the history of Chicken Cock Whiskey, their flagship portfolio, and their latest limited release, an 8 Year Double Oak Kentucky Whiskey. 

Stream this episode on your favorite podcast app and be sure to drop us a review while you're there. 

We are thankful for everyone who has supported us. A huge shoutout goes to our growing Patreon Community as well! We'd appreciate it if you can take the time to give us feedback on our podcast. If you enjoy our content, consider giving us a 5 star rating on your favorite podcast app, leave us a review, and tell a fellow bourbon lover about our show.

Follow us @BourbonLens on Instagram, Facebook, & Twitter.  And please check out our Patreon to learn how you can support our endeavors, earn Bourbon Lens swag, be part of future barrel picks, and more. If you have any comments, questions, or suggestions, please email us at [email protected].

Check out our BourbonLens.com to read our blog posts, whiskey news, podcast archive, and details on our upcoming single barrel picks.

Cheers,
Scott and Jake
Bourbon Lens

 

About Will's New Role with Grain & Barrel:

Grain & Barrel Spirits, which develops and scales craft spirits that connect the best artisans to consumers worldwide, has appointed Will Woodington as its first National Whiskey Brand Ambassador. A long-time resident of Metro Detroit, he will be responsible for promoting the Grain & Barrel Spirits whiskey portfolio.

Will's primary focus will be expanding the national footprint for the historic Chicken Cock Whiskey brand, which was established in 1856 and rose to fame as the house whiskey at The Cotton Club, one of Prohibition's most legendary speakeasies. He will also assist with marketing and sales related initiatives for Elvis and Virgil Kaine whiskeys.

Will brings considerable beverage alcohol experience to the new role, having most recently served as a Brand Ambassador for Bardstown Bourbon Company, where he oversaw on- and off-premise events and tastings. Over the past several years, he has built a respectable following as a whiskey enthusiast and social influencer via @bondedinbottles. He is also co-founder of and moderator for The Bourbon Alliance, a select group of whiskey enthusiasts who aim to shine a light on distilleries nationwide.

Previously, Will worked as Channel Sales Manager at Roush Performance Products for nearly 10 years.

"Will brings substantial sales and marketing experience plus a passion for whiskey to this new role," said Matti Anttila, founder of Grain & Barrel Spirits. "He will be an excellent steward for our whiskey portfolio helping to generate national awareness and buzz.  To connect with Will, please email him at will. [email protected]

About Grain & Barrel Spirits

Based in Charleston, South Carolina, Grain & Barrel Spirits develops and scales craft spirits that connect the best artisans to consumers worldwide. The company's core brands include: Chicken Cock Whiskey, an historically significant whiskey brand established in Paris, Kentucky, in 1856; Dixie Vodka, the leading premium homegrown vodka produced in the Southeast; Virgil Kaine Lowcountry Whiskey; High Goal Luxury Gin, a small batch, ultra-premium gin produced in Charleston; Elvis Whiskeys, a duo of Elvis Presley-inspired whiskeys, and; Tequila Eterno Verano, a range of ultra-premium tequilas made for adventurous souls. Grain & Barrel has been named to the prestigious Inc.5000 list of the fastest-growing privately held companies in America three years in a row. For more information, visit www.grainandbarrel.com.