#228 He Created The ‘Tinder for 3PLs’ And It’s Changing E-Commerce

Finding the right 3PL is one of the most important decisions an e-commerce brand will make. It is also one of the hardest. With over 10,000 warehouses in the United States alone, most founders rely on referrals, Google searches, and guesswork.

Matt built Third Person to change that.

In this episode, Matt shares how he went from leading operations at early-stage startups like Rent the Runway and Birchbox to building a 3PL marketplace powered by AI. What started as a profitable consulting firm evolved into a scalable software platform designed to intelligently match brands with qualified fulfillment partners.

In This Episode, We Cover

✅ The Real Problem With 3PL Selection

There are thousands of fulfillment providers. Most brands do not know how to filter them. Matt explains why this decision has become more complex, not easier, over the past decade.

✅ From Consulting to Scalable Software

Matt and his partner were running a profitable consulting firm helping brands source 3PLs. They shut it down to build technology that could do the job better and at scale.

✅ The “Dating App” Model for Fulfillment

Third Person uses AI-driven scoring to match brands with top-fit 3PLs based on real operational needs. Brands see ranked matches and choose who to connect with directly.

✅ Founder-Product Fit vs Product-Market Fit

Matt shares the difference between knowing you are the right founder for the problem and proving the market wants your solution at scale.

✅ Building Value Without Charging Brands

The platform is free for brands. Third Person earns referral fees from 3PLs by delivering qualified, high-intent leads.

📍 Chapters

03:30 What Third Person Actually Does

06:00 The Marketplace Model for 3PL Matching

08:45 From Rent the Runway to Supply Chain Consulting

10:00 Shutting Down a Profitable Business

13:00 Founder-Product Fit vs Product-Market Fit

15:00 How Third Person Makes Money

17:00 Scaling a Real Marketplace in Logistics

🔗 If you are scaling an e-commerce brand and need fulfillment support, you can explore Third Person for free.

👉 Get started at https://thirdperson.co

Connect with Matt:

LinkedIn: https://www.linkedin.com/in/hertz/

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