$22M Skincare Brand by 28! $500K in Week 1 With Bouf! How Rachael Wilde Leads a 26-Person Marketing Arm, TBH Skincare Founder

She built a $22M skincare brand with a team of 26 marketers and hundreds of TikTok micro-influencers. But then she found a multi-million dollar gap in the hair growth market.

Rachael Wilde is the co-founder of TBH Skincare and hair growth brand, Bouf. Not only has Bouf partnered with Indie Clinton, they also achieved $500K+ in revenue in the first week of launch.

In this episode of Chew the Fat, Rachael reveals her bet on Bouf after being told no by her CEO, the marketing playbook that turned creators into a movement, and what it’s really like restructuring a 37-person team overnight.