237. Sami Inkinen, Founder & CEO of Virta Health

Today, I'm joined by Sami Inkinen, founder & CEO of Virta Health.

Leading with lifestyle, Virta takes a bottom-up approach to diabetes management. Leveraging ketogenic nutrition therapy, the company is tackling root causes of type 2 diabetes.

In this episode, we talk about unwinding the metabolic health crisis.

We also cover:

• The rise of GLP-1s
• Reversing type 2 diabetes
• Harms of ultra-processed foods

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Virta Health's Website: https://www.virtahealth.com/
Virta Health's YouTube: https://www.youtube.com/virtahealth

-
 
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(02:01) The ineffectiveness of current diabetes treatment
(04:30) Addressing the underlying drivers of diabetes
(06:53) Sami's journey to founding Virta Health
(12:47) Virta's nutritional based approach to solving diabetes
(16:24) Operationalizing nutrition therapy
(18:26) Business model and sales process
(23:01) Incentives and misaligned healthcare
(28:08) Default food environment and metabolic health
(34:36) The impact of GLP-1 drugs on Virta's business
(40:04) The need for a holistic approach to obesity
(41:29) Conclusion