245. Ryan Tuckwood - Mastering The Art Of Ethical Sales & Influence

In this episode, Morgan interviews Ryan Tuckwood, the number one sales coach in Australia and founder of SWISH, a sales training company. With over 13 years of experience in sales, communication, and human behavior, Ryan shares his insights on the importance of effective communication in achieving success. He introduces the SWISH method, which stands for Selling with Integrity and Selling Honestly, and explains how the order in which we say things can significantly impact the value received in our words.

Episode Highlights:

03:12 - SWISH sales explained

03:48 - SWISH DNA and integrity

06:59 - Cold calling financial services

10:43 - Sales as a process

13:09 - Influence and awareness

17:00 - Understanding human behavior in sales

20:22 - Building Trust in Seconds

23:17 - Behavioral psychology in retail

25:11 - Engaging customers in retail

29:07 - Discounting and consumer behavior

33:29 - Reflective questions for sales

35:00 - Scoring oneself out of 10

39:30 - Cost of inaction questions

41:01 - Impact beyond sales

44:30 - Trial closing strategies

49:11 - Selling is so easy

51:45 - Commitment and creating change

54:45 - Pressure from management in sales

56:46 - Personality types and sales

59:14 - Goal setting and personal growth

01:04:21 - Annoyance in the buying process

01:06:05 - Motivator buyers and tire kickers

01:08:37 - Unpacking influence and communication

01:10:16 - Learn to communicate better

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About my guest:

Ryan Tuckwood is 1 half of the shark tank victors at SWISH Sales Coaching & is now widely regarded as the No1 ethical sales coach on the planet.

Ryan openly admits he was once a reluctant, failing sales professional, struggling initially and even sleeping on a bathroom floor at one stage with just 31 cents to his name.

After hitting that crisis point, studying fanatically, and realizing that, just like his old career as an engineer, sales was a process, he has now coached almost 6,000 businesses & individuals globally, showing his clients how to close over $1billion dollars in new sales revenue in the last few years alone.

Companies such as Mercedes-Benz, National Storage, Westpac, AMEX, REIQ, Australian Skin Clinics, and many, many more have all now come under his guidance.

Find out more about Ryan

Website: https://www.swishsalescoaching.com/

LinkedIn: https://www.linkedin.com/in/ryan-tuckwood/

Instagram: https://www.instagram.com/ryantuckwoodofficial/

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