25: Consumers Want Experts— What Are You An Expert In?

In this episode, Rebecca Green and Kim Borcherding discuss the significance of branding and niching down in the real estate industry. They share personal experiences and insights on how understanding your ideal client can streamline communication and enhance business success. The conversation emphasizes the importance of consistency in messaging, overcoming fears associated with niching down, and practical steps to identify and serve a targeted audience. They also highlight success stories of agents who have effectively implemented these strategies and the role of operational structure in achieving business goals.

Takeaways

• Your brand encompasses your messaging, not just your image, colors and logos.
• Valuing your energy is crucial in business.
• Finding alignment with your target audience enhances business flow.
• Narrowing your focus can lead to greater success.
• Consistency in messaging leads to better results.
• Niche marketing is becoming essential in real estate.
• Understanding your past clients helps identify your niche.
• Success stories can inspire and guide your own journey.
• Operational structure is key to delivering your message effectively.

✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
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Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.