25: MASTERS of Gen Z Culture Marketing - Shep Ogden & Bailey Grady

Shep Ogden & Bailey Grady, Founders of Offbeat Media Group, have been hacking attention since they were in high school. They are the go-to agency for McDonald's, Tiktok, Netflix, Samsung & many more to help them market to Gen Z.

On this episode they talk about the early days of digital real estate, meme marketing, how they helped TikTok build their original user base, and they explain why they are ALL IN on Virtual Influencers.

You don't want to skip this episode!

FOLLOW OFFBEAT:
Website: https://www.offbeat.xyz/
Instagram: https://www.instagram.com/offbeat.xyz/
Follow Zero from Nexus: https://twitter.com/ZeroFromNexus
Learn more about Virtual Humans: https://www.virtualhumans.org/

FOLLOW SHEP:
Twitter: https://twitter.com/ShepOgden
Instagram: https://www.instagram.com/shepogden/

FOLLOW BAILEY:
Twitter: https://twitter.com/baileygrady12
Instagram: https://www.instagram.com/grady/

 

TIMESTAMPS:
00:00 Intro
02:07 Podcast Start
02:24 Who are Shep & Bailey?
03:04 What is Offbeat Media?
03:26 How Bailey started making money on the internet
05:35 Shep was buying Digital Real Estate on Instagram
07:40 The advantage of being born 5 years earlier
08:49 Taking advantage of spare time as a young adult
09:32 Marketing with memes
10:24 How they helped launch TikTok in 2018
13:01 What they learned from getting 5 BILLION impressions
14:15 Why they started launching their own shows
16:25 WTF is a Virtual Influencer?
18:47 Why Lil Miquela was so revolutionary as a virtual human
20:43 Getting a cold email from Mark Cuban
22:02 Why Virtual Humans are so interesting to them
24:48 Launching their Virtual Influencer - Zero from Nexus
26:46 What is live shopping?
27:56 Are we actually going to work in the metaverse?
30:35 Working with McDonalds on TikTok campaigns
34:03 Pairing online traffic to IRL foot traffic (THIS IS NUTS)
37:35 How it feels to work with the largest brands in the world
39:27 How their cutting edge tech helps them land clients
42:29 How to always stay one step ahead
43:42 Why Shep is so fascinated with NFTs
47:23 Thoughts on Vee Friends
49:27 The future for Offbeat
50:46 This company should have listened to Eddie
52:50 The crazy journey of TikTok
55:46 Why TikTok is the BEST social media platform right now
57:22 The difference between paid and organic impressions
58:06 This fact about Digital Billboards BLEW OUR MINDS
1:00:12 Crazy how good tracking has gotten
1:01:50 The future of Offbeat revisited
1:04:08 Getting to 100 Million views a MONTH
1:04:45 IP vs Creators (All Gas No Brakes / Call Her Daddy)
1:07:40 Why Quibi lost BILLIONS betting on Vertical Content
1:08:52 What is the Nexus Universe and V-Tubers?
1:11:54 Ai vs Human backed virtual influencers
1:14:07 How Offbeat has scaled in so many verticals
1:18:14 What careers are going to be most valuable
1:21:59 "Fortune cookie" advice to the younger generation
1:25:56 Where to find Shep & Bailey online

FOLLOW 4MEDIA:
Main YouTube Channel: https://www.youtube.com/4mediamarketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://4media.marketing/
Join Our Team: https://4media.marketing/jobs
Instagram: https://www.instagram.com/4media.marketing/
TikTok: https://www.tiktok.com/@4media.marketing?

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakegreatads
Marketing Course: https://www.brilliantmarketers.com/

ANDREW
Instagram: https://instagram.com/andrew_deitsch
Website: https://andrewdeitsch.com
YouTube: https://www.youtube.com/andrewdeitsch
Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast