252 What Does it Take to Create a Luxury Salon Brand with Hellen Ward

My guest today is Hellen Ward who as well as being a wife, mother, author, lecturer, educator, and managing director, is also the co-founder along with her husband Richard of the Richard Ward hair and Metro Spa located in the heart of London’s Chelsea.

Hellen is highly regarded in the industry for not just having built a great business that is undoubtedly one of the country's leading salons but also for her passion, commitment and common sense insights when it comes to the UK hairdressing industry…

So, in today’s podcast we will discuss:

●     The meaning of Luxury in the salon industry

●     Having Royalty as part of your clientele …and

●     The challenges and opportunities that the industry is facing

And lots more!

In this Episode:

01:13 Introducing Helen Ward: A multifaceted hair industry leader

01:44 Defining luxury in the salon industry

07:54 An overview of the Richard Ward Salon

15:11 The unique services of Richard Ward Hair and Metro Spa

17:53 The importance of customer experience

24:38 Serving royalty: A peek into the royal clientele

28:48 Challenges of scaling and outsourcing

30:19 Advice for growing salon owners

32:17 The importance of delegation

35:45 Guest artists and diversifying services

37:59 The rise of chair rental and its implications

42:40 Team retention and leadership lessons

48:38 Flexibility in the modern workplace

53:50 Final thoughts and connecting with Helen Ward

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.
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Until next time!
  

Antony 

Links and Resources:

Grow My Salon Business 

Website | Facebook | Instagram
 

Richard Ward Hair & Metrospa

Website | Instagram
 

Hellen Ward

Instagram