254 – Mastering Tech Evolution: Regina Manfredi on AQ, Bold Partnerships & Modern Selling

Regina Manfredi Joins Ultimate Partner LIVE in Dallas

“Adaptability is the ultimate competitive edge in a rapidly shifting tech landscape. Regina Manfredi shares powerful insights on AQ (Adaptability Quotient), bold partnerships, and modern selling strategies that drive success in today’s evolving market. Don’t miss this high-impact conversation on thriving through change!”

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This Fireside Chat from Ultimate Partner LIVE in Dallas was so good we had to share. Join me for this interview with a true partnership leader, Executive VP, and General Manager @ Crayon US as we explore their pivots to thrive during these tectonic shifts. We explore the Adaptability Quotient (AQ) concept and its rising importance over IQ and EQ in the tech-driven, post-COVID world.

Regina Manfredi, Executive Vice President of Crayon, shares her insights on adaptability as a new superpower. Regina discusses the dramatic shifts in Microsoft’s partner incentives towards cloud-first and services-first strategies and how Crayon’s focus on customer and partner ecosystems aims to navigate these changes. Emphasizing the need for modern selling techniques,

Regina highlights Crayon’s investment in both its people and technological infrastructure. She also touches on the critical role of partnerships in delivering optimal IT solutions and customer experiences. As organizations face the complexities of AI adoption, the episode underscores the necessity of adaptability and collaboration in achieving transformational success.

00:00 The Importance of Adaptability Quotient (AQ)

00:59 Introduction to Crayon and Its Mission

02:42 Challenges and Changes in the LSP Community

04:48 Adapting to Microsoft’s New Incentive Structure

05:16 Building a Strong Partner Ecosystem

08:48 Infusing Fun and Human Connection in Business

10:30 Modern Selling and Customer Engagement

16:17 Investing in People and Technology for 2025

18:06 The Role of AI and Infrastructure in Business

23:25 Final Thoughts and Advice for 2025

Don’t miss this opportunity to gain insider knowledge from industry leaders shaping tomorrow’s digital world. Tune in and transform your cloud marketplace approach!

For more insights and detailed discussions, tune in to the full episode of The Ultimate Partner. Subscribe to stay updated with the latest trends and strategies in technology partnerships.

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