254 - The Present and Future of Jim Beam with Fred and Freddie Noe

What can you say, sitting down with the Noe family is always a treat. Fred Noe, Master Distiller at Jim Beam, and Freddie Noe, 8th Generation Distiller, are about as genuine and real as it comes. This show takes a bunch of turns. We talk about the new Fred B. Noe Distillery where new projects and small batch blends will take place, Legent, Little Book, and... we ask Fred Noe if he’s ready to retire. You’ll love his response. Show Notes: This week’s Above the Char with Fred Minnick talks about Weller. Tell us about the property. What are your plans for growth? What are the plans for the Fred B. Noe Distillery? How did you get interested in blended whiskies? What's the hardest part about blending? Fred, what was your past blending experience? What did you learn when creating Legent? How long was the creation process for Legent? Where did you disagree in the process? What kind of ideas do you have for the new distillery? Do you like focusing on consistency or innovating? Will Little Book always be a blended product? Did you always want to be part of the family business? Fred, are you ready to retire? Talk about the ham house. Any hobbies outside of bourbon? Support this Podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices