258: The Sphere’s $4B Business, Explained.

And also trying, that's what I'm going to say because it's not just the economics of a normal venue,

it's because it's unique. So even from like, we can talk about it after, but the advertising stuff,

imagine you're going to T-Mobile or whoever, like Chase, City, and you're saying, hey, we want to

do an advertisement, sponsorships in MSG, right? Iconic venue called, but there's another 20,

you know, they're not all MSG, but there's another 20 of those in the country, right? Plus, whatever,

there's all the basketball stadiums, NFL stadiums, etc. It's not one of one. It's not a sphere,

which is, oh, we've got a unique canvas, I think creative point of view. We've got this thing

where you can take over the whole thing, when people are driving on the outside, they're recording

it because it looks so unique and cool. Did you see the Maddie Supreme thing they did? Oh, well,

with, uh, he was talking about it on the top. Look, craze, he did that. Like, he was on top of the,

if people haven't seen that, you should go. For the listeners, it looks like blouse about the climate

jump on the sphere. Yeah. All right, welcome to another episode of Night Investment Arise. You

got Trung fan, Balazedi, little bonus segment here that we are pre-recording in full transparency.

Yeah. You can see the gums are the same trunk. People that get smart in the comments.

God, yeah, but I'm sick. I'm back as sick and stuck. Yeah, you mixing it up here. We're

going to talk or do a little deep dive on the sphere. I know you've been writing about this.

I have not read it because you haven't published it yet, right? You haven't put this out, have you?

I have not. It will, by the time this goes out, it would have. So you go check out. Is it

read Trung still? Read Trung? Yeah, read Trung sat post. There we go, sat post. And so, yeah,

let's break it down. Obviously, the sphere, famous destination in Vegas. And it kind of,

actually, well, before we get into it, from my point of view, it kind of represents the shift

in in Vegas, right? Think of Vegas as gambling, casinos, traditionally. You go in there to gamble.

As we've moved into a world where you can gamble on your phone, things have become very expensive.

A lot of people aren't necessarily going there for the exact same reason anymore. It's more of

like entertainment destination. You also will have gambling casinos, but you're also going to the

backstreet boys at the sphere. Obviously, you know, I mean, so fish. I'm not a fish fan, but you know,

fans are crazy. Yeah. And if you haven't, I'm sure everyone listed this as

heard of it. Probably seen videos, but if you haven't, just go on YouTube and maybe Rafah,

we can throw something on it just inside what it looks like. Oh,

the ceiling's crazy. I haven't been, but I know it's wrong. You've been, right?

I've been, but you were in Vegas recently, were you not? No, no, I wasn't. I wasn't. I was

thinking of going, but I didn't go, but I will hopefully go. And we've all seen the two memes,

right? The two standard memes. I'll give one. Friend of the pot, Adam Singer always has this great

chirp. You know when people post like a photo of the Notre Dame, Notre Dame from Paris, and be like,

we don't build anything beautiful anymore. And then Adam Singer will just call it retweet.

And just like the spheres, like, no, we built the sphere. This thing's beautiful, right?

Yeah, it looks insane, to be honest. It's insane. Dude, look at the specs. It's 366 feet tall.

So that's like, that's like a statue Liberty size. It's 560 feet wide. 580,000 square foot of

LED lights outside. And we've all seen the insane ads they throw on the outside, right?

So a big thing with this fear, well, so, blah, let me ask you this, because we'll get a,

because I didn't know the right answer to, I looked into it. But what would you say that

its business has done? It costed 2.3 billion to make. What is your perception of whether it was

a success or a boondoggle? Well, I would say it's still in this phases of capturing a new market.

So I wouldn't expect them to, I'm their public company, right? So the number zero entertainment.

Yeah, and it's also owned by the same guy owns the next and who owns James Dolan.

So let me give a little thing and I'll go back on it. So he owns three public companies.

He owns Madison Squaregar Entertainment, Madison Squaregarter Entertainment. Obviously you live in

New York. That includes MSG Radio City, Radio City Music and Beacon Theater. It's Beacon Theater

in New York. So he owns those venues. He also owns Madison Squaregarter Sports Corp, which you

said. That is a public company that owns the Rangers and the Knicks. He's actually in talks to

potentially split those up into each. So fans can just pick a stock, which is kind of funny.

And then he owns sphere entertainment. So sphere entertainment owns obviously the Las Vegas

sphere, the 2.3 billion dollar project, but also which makes it a bit complicated. It owns MSG

networks, which is all the regional cable and streaming networks. People are just like, dude,

you got to get rid of these networks. Like they're full of debt and it's just confusing the stock

story. But the stock is up 2x 3x. Oh yeah. Yeah. In the past 18 months, it's a four, sorry,

2x to 4 billion dollars now. So sphere entertainment, the business were 4 billion. But yeah,

Bella, I think you nailed it. It's like people weren't sure if the sphere would work.

Because when it opened, I believe 2022, during COVID, was it 2022, 2022, 2023? When did sphere

open? But anyways, 23 September 23 with you two. So at this point, two and a half years ago,

it had the original budget was a billion dollars. It ballooned to 2.3 because that always happens

with construction. It was COVID. And people were just like, okay, cool. It has very nice visuals.

But when it launched to Bellows Point, it really only had two things. It was you two. And it made

a movie called postcard from Earth by Darren Arnowski. It's a 55 minute movie, which used a special

camera that sphere had to make because it's giant on the inside. It's like I max on steroids

and Chinese peptides. It's like craziest. It's the craziest interior you've ever seen your life.

15,000 seats. And that was all they had at the beginning. And people are like, how is this

thing going to make money? So how do you make money in a usual venue like this? What are the

ways you make money? I guess it's like you're selling tickets. Your sponsorships, obviously,

is a really unique canvas on the outside, but also inside. And I will say just one of my best

friends is manages that part of the sphere. So he's friends of the part. Yeah. And he,

so I've heard about it from him, they tell stuff like the Amics Lounge or the Chase Sapphire Lounge,

VIP area. I don't know who won that in the end, but that's something that they'll do. Then they do

events, partnerships like with Formula One, for example, like they did something there. I don't know

if they get paid for that. I don't know how the mechanism of that. And then I guess what else is

there? There's, I think, whoa, was there anything else? I mean. Wow, how do you mean?

Oh, like you're going to write in a very random way to people. Oh, yeah, I said selling tickets,

oh, and then popcorn and yeah, exactly. You do the facts, dude, like my son wanted a $50

blinky sphere cup on my damn. How much did you guys pay? What is the markup on this? Yeah, yeah.

And licensing is the other one for them because they're going to expand, right? So I think that

is going to be IP. So this wears gets interesting. That's interesting. So why is the stock up 2X

in the past year to 4 billion? I'll tell you right now. Yeah. You probably saw it. They released

something called the Wizard of Oz at the sphere. It took the 19th 39 film cut about, I think they

cut 30 minutes off of it, but they made an interactive 40 experience. So if you watch these videos

on YouTube, first of all, it's crazy on the screen. And when it's a windy part, wind starts going

everywhere, right? They actually put animatronic monkeys, apples fall from the sky. Did you say this?

I haven't seen it yet. I only saw a postcard from Earth. Okay. That's supposed to be amazing too.

It is. It is. I would like to go back to watch this and honestly, back to the boys because I

watched a couple of times. 100% and such your boys will be so sick. Oh my. It'd be so sick, dude.

So the release Wizard of Oz in August, and it's made $300 million in tickets. The tickets are

100 plus each. That's a crazy thing. This is number one grossing venue in the world, right? So

that we should say. It's so unique. And also trying to say because it's not just the economics

of a normal venue, it's because it's unique. So even from like, we can talk about after, but the

advertising stuff. Imagine you're going to T-Mobile or whoever, like Chase City, and you're saying,

hey, we want to do an advertisement, sponsorships in MSG, right? Iconic venue call, but there's

another 20, you know, they're not all MSG, but there's another 20 of those in the country,

right? Plus whatever. There's all the basketball stadiums, NFL stadiums, etc. It's not one of

us. It's not a sphere, which is, oh, we've got a unique canvas. I think creative point of view.

We've got this thing where you can take over the whole thing when people are driving on the outside,

they're recording it because it looks so unique and cool. Did you see the Marty Supreme thing they did?

Well, with Timothy Salami on the top. Look, crazy. He did that. Like, he was on top of the,

if people haven't seen that, you should go for the listeners. It looks like blouse about the

climate on. Jump on the sphere. Yeah. But anyway, sorry, I was just saying this. It is one of one.

And I guess the question they had a couple of years ago was, is it unique enough that people

pay premium? Will they come all the way, basically, to visit? And can we now make enough of a premium

to justify their expense, obviously, because it is obviously more expensive. I want to answer your

question. So it's looking like, because of the Wizard of Oz's success to answer the last question,

would justify the investment they made. So he spent $100 million to soup up the Wizard of Oz

IP, which is owned by Warner Brothers. So here's a critical little bit of criticism people

laughing about David Zazlav, the Warner CEO who's just sold to Paramount. It's told Netflix to

kick rocks. Him and James Dolan are in the remake of the Wizard of Oz for the thing like they put

them in as like munchkins. I can't remember when it was hilarious. So blow out to your questions.

Like, the Wizard of Oz is the best case scenario for them. So and now let me talk about the business

model a bit. I'm going to ask you a question right after I explained the business model. You

hit on the main points. But here's the crazy part. So they just released their annual.

And here I just walked through the numbers super quickly. So they made the sphere itself made

$782 million in 2025. 48% so half of it is the owned IP. So call it a $380 mill roughly

is people buying tickets to Wizard of Oz and a passport from Earth, which makes sense, right?

You just you can run that three times a day, four times a day over and over and over again.

Whereas it's not guaranteed every night you're going to be able to sell out for performance.

The artists aren't going to write. The artists aren't going to do every night.

They need to find a way to keep it packed every night. But this is actually a lesson that Dolan

learned from owning NSG. He makes the most money when the rangers are next play, not when

Balal goes to watch Andrew Schultz. Wait, who did you watch? Did you watch? I didn't see Schultz, but

I haven't seen the comedian there actually. Oh, yeah. So they but they make their most money.

They do that. Yeah. Yeah. Yeah. When it's the rangers and the next is that because they're taking all

the concession stuff. They don't have to share the ticketing or anything. So how does it work?

If you're a comedian, who's paying who and who gets a shit? I'm assuming the venue still makes

for the money on the popcorn. They get a percentage on tick. So at the sphere, you two,

well, you two's a special case because they're the first act and they open the sphere. They apparently

got 80 or 90% of ticket sales. I'm sure I'm sure now the future performances is probably as they

proven out the model. It's probably closer to 50, 50. Don't quote me on that. I haven't seen a full

number, but you own passport from Earth, you own Wizard of Oz is 100% and you run it over and

over and over again. And it's not a right. It's not like a movie that is. Exactly. Oh, you've only

watched, you know, obviously movie day, our movies, but I'm saying, like, it's not like, oh, I need

to go watch this new Timothy Schultz movie right now. And then it's going to be on Netflix.

You can watch Wizard of Oz whenever. Exactly. But you're going for the experience of it.

Yeah. So I'll walk you through the rest. It's live events is 24% so half of films.

But live events is a great marketing thing. It keeps the sphere in the news. We saw it.

Manny Pacquiao versus Floyd, me, whether hosted by Netflix, produced by Netflix, September,

at the sphere. So that's going to be a massive event promotes the sphere. And then the last part

is what Bala had touched on. The remaining 25% of the business, half of its F&B merch,

half of it is sponsorships and ads. So the films is the key here. This is the thing that makes

the whole thing work is the owned IP. And just a given idea of how well Wizard of Oz has been.

So Q4 2025, it lost $7 million operating loss. The previous Q4, they had lost $100 million.

So the scales kicking in, the running the businesses kicking in, they reduced their operating

loss by 90%. So they're reaching, they're going to get the profitability. And they're depreciating

at a cra- they're depreciation of years, 300 million. So from a accounting standpoint,

just right now, they would have been profitable without the depreciation. You obviously have to

include that. But Trang, I'm reading here. Tell me if this lines up with what you wrote. This is the AI

summary. So saying that income achieved profitability with 33 million, 33.41 million for the four

year of 2025. That probably includes that whole network too. So it's you're not getting the full.

Yeah, yeah, that's very interesting. So but but but but the whole point is it's moving. It was

unprofitable. Yeah, and the hard part's been done. The five years building it. The five years

thinking this is the most insane project ever. The doubling or tripling of the build cost.

So now let's talk a bit about the future. We just said the IP is the most important thing,

blah, kind of alluded to. Well, why is IP important? It's because you can take that film and put it

in another sphere. Yeah. So right now, the side of the, yeah, well, we'll see where that goes.

But that's supposed to be the next five years. London actually said no to a sphere.

But blah, here's here's an interesting thing. These other spheres are not as big.

They're called mini spheres. Oh, yeah. So but they've done. That's an interesting way. Brandwise,

you're still keeping the Vegas one. Yes. The big boy. So Vegas is 15,000 seats. The

mini spheres are 5,000 seats. But they're but they've learned everything about the specs.

They've done the IP for Wizard of Oz. They've done the IP for Darren Askey's film. The next one

they're doing is in a sorry, an extreme sports film by the guys that did the, did you ever watch

free solo about Alex Arnold, the climber? We talked about it. I've seen like clips, but not

yeah. So they are making an extreme sports film of just crazy footage of extreme sports.

You get to watch 55 minutes of it, hour of it. So Bellas at Abu Dhabi, London said no. America

just had their second commitment. It's in Maryland. 10 minutes outside of downtown DC. They're

going to put up a mini sphere. That's interesting. Yeah. I wonder and we should also say they have

their own studio. So they have it. I think it's Burbank, California. They have a sphere where

they build all the content. And so they basically use that. They develop it. They obviously

test it all out. Makes sense. You're not doing that in Vegas. But then on top of that,

like, I think I even asked him like, well, obviously the first idea you have is I'll put one in

New York, put one in, but obviously New York is the most expensive city. So you're not going to

do that. You're going to find a place where more of a destination in different ways. Do you think

you work in New York? I think it, honestly, it can't, but it kind of takes away the shine of

the Vegas one in a way because lots of people will go to both places. Whereas Maryland is like,

okay, you're going to DC. You're going to go out and it's like a destination. I'm sure they've

run the numbers to know why they're diverse others. London was an interesting one because I guess

they want one in Europe. You were saying it doesn't surprise me. London, whoever's responsible for that

said no. But I think someone who is full thinking will say yes to this because it's a massive draw,

especially if you're in Europe instead of going all the way to Vegas, you might be like, well,

I'm going to go to Paris for Disneyland with my kids. But then I'm also going to get to do this.

It's like an extra reason to go. You might not necessarily go. I'm only going for that reason,

though, if you're the back shoe boys, obviously you're taking that trip. You're fine. You're flying in.

If you think of what people did for Taylor Swift, like they were flying in from places to do it,

right? Let me describe something that you've kind of touched on some key points here.

The New York example, you kind of nailed Disney Paris was actually a big failure because

people were like, you're going to go to Paris, bro. You're going to spend three days in Disney

Paris. That's true. That's true. But the Disney model over there is a little bit different.

You'll spend a week there. You're in Paris. You're not staying overnight. So the whole

tells that Disney Paris are never always have vacances. That's a good point. Yeah. But New York,

but the spheres of one night thing. So I think probably it has a better chance of doing well there.

And blah, blah. So let me ask you, you touched on the IP. They do stuff in Burbank.

What other IP could work at the sphere now? They're proving out the Wizard of Oz.

They've done, they're going to do this extreme sports thing. Is there anything else that you think

could hit? Well, here's a framing friend of the pod Dan Runchy, a tropical podcast.

He talked about the business of sphere in the last episode. He made a great point. He's like,

you have to treat the sphere like a theme park. As in what content works at theme parks? You know,

Jurassic Park. What works at Universal Studios? Waterwork. Disney's Fantasia. He's like, you want

these giant IPs or he brought up interstellar because I max is comfortable. Interstellar would be

crazy. And just to just to Dan's point, when he was speaking, I remember a podcast that James

Cameron did when they're doing the Avatar tour. James Cameron literally said, I would like to do

something at the sphere because he could take Avatar and make a water experience. So yeah. So

there's a lot. Yeah. If you're creative person, this is a crazy canvas to do something,

right? Different, unique. Did you find, you went there, right? So what did you say again?

You said the earth one from Aaron Oskey's passport from her postcard from her.

Postcard from her. Did you find, did you find like they, it felt really unique just seeing it in

that in that canvas essentially? I just can't remember the number, but it's like, how many

I max is is fear because that you've been an I match most this or been I match. It's 30 to 40 times

larger than the I max. It's insane. It's insane. And I'll say so there's obviously there's movies,

music, live sports event. I think they did UFC. People are saying, yeah, they did the UFC there,

but people are saying like, have you ever been at the bar cosmos? It's called the I max for sports.

It's basically good. Oh, no, no, but I know that you know, cause I'm cause I haven't gone,

but I know the Arsenal pods that I listened to. They did a watch thing there recently. And it

looks crazy. It looks like you're at the game. Like the views is like you're in the stadium.

The front row seat. It looks like it's a front row seat. So you could do that. If you're looking to

fill the, the, the thing is fear, you got to feel called 350 a day four shows a day. So you

could do that. Listen, act isn't working one day. You just do run a World Cup game. World Cup

coming up. You got to do something. World Cup. That is intro. I will say though, being I like the

idea of it. It reminds me a little bit of 3D TV though. You know, like when 3D TV sounds

cool and you do it, you're like, oh, it's fun. But the, for example, even just being at the game,

like the view is better on TV to be on most of the time, right? Like now there's certain thing

you see the whole pitch like stuff like that is better in the stadium. You're really in the stadium

for the atmosphere mostly, but you're not getting action replay as much. You're not getting the close

up. So just for a pure watching experience, it's hard that, you know, it does compete, but it's

a slightly different view. So I think you're going after the sports team is a really good one,

or England's playing, or France is playing, and you're taking it over for World Cup game.

Oh, like a corporate situation is more likely, right? I guess that. But I'm saying if, if there

was, you know, 10,000 England fans, yeah, it's like you're being in a stadium. It would be kind

of crazy, right? That's an English fan. Oh, that'll be dangerous.

Vegas is dangerous enough. And now we don't need those goons in there doing some crazy stuff.

No, blah, blah, blah, blah, blah. It goes back to what you said at the very beginning,

the changing of Vegas to an event destination. So James Dolan said that 10% of people that visit

Vegas now go see the sphere. So it's a massive draw. Wow, that's amazing. And we also mentioned

last year when I gone around this time, Vegas is hurt right now. You would mention one big reason.

You can gamble in your pockets like under 30s aren't like, oh, let's go to Vegas again.

You can gamble a million different ways, but the live experience is so unique. And it's anti AI

too, which is what it's anti AI. It's after COVID where everyone was stuck at home on their own,

sent in that connection. So like live, I think long time is still really massive. Yeah,

evergreen thing that people are always going to crave. You're right.

So let's talk a bit about the live performers actually, because this is super relevant.

If you have multiple, multiple spheres, something to consider is that for an act to put on a

show at the sphere, it's so unique. You're putting so much investment on the screen itself. We're

talking about like, I can't remember what that number was. It was like a second of screen time

is equivalent to like a hundred gigabytes. So the effort you have to make to do a live performance

is insane. If you have multiple spheres, you can spread that out now. So you can do residencies

in multiple places. So Harry Styles is about to do 30 shows at New York, MSG.

If he made a sphere show, he could do one in Las Vegas, maybe less interesting in DC,

because at that point, most people rather just slide a Vegas, but you're saying that the global,

you could go to a Dubai and throw that show. Maybe five thousands too small. But the idea is,

with more spheres around the world, the deployment costs. And a key point here is that they're not

paying the upfront cost for this. Their agreement is to have the local community either have a government

day, you're saying the sphere isn't or the autism. Like the Dolan in the sphere. So Abu Dhabi is

paying for the construction. That makes sense. But they have to pay for the licensing of the construction

plans, the IP, and then you get an ongoing royalty. That's a hundred percent. That's a great business.

Yeah. So I ran the numbers quickly and I said, let's call it 10 spheres in the next decade.

So at this point, if you max out Las Vegas sphere, it could probably triple it's revenue right now

and probably run profitably. So could you call it 1.5 billion, 2 billion a year. If you had 10

spheres around the globe, they're probably kicking you off 50 million a year in licensing and royalties.

The reality is this is a calf business. It's worth 4 billion now. But it could end up being,

it just rate the numbers I gave you, 10, 15 billion dollar company. But still, this is a massive bet.

And something I also want to mention is James Dolan is, you probably know this from New York. He's

like kind of a bit of a reviled figure. A lot of people do not like him. Yeah. He's got the

perfect, put it like the character. He's a NEPO baby. His dad started, his dad was Charles Dolan.

He was like the cable kingpin, create, create a cable vision of New York.

His dad actually just passed away two years ago, quite lived a long life. But his, so it's very

well known that James Dolan's a NEPO baby. But to James's Dolan's credit, he was trying to get out of

his dad's shadow. So he's done something a bit different. Right? And took it to another level.

The thing with the sphere was they basically sold cable vision, which is this massive cable network,

also including the telecoms, like a little cable wire under New York and around the Northeast.

They sold it to Altis, which is a French telecom company for 17 billion. And James Dolan literally

had a billion dollars in his bank account. And he's like, I need to do something for MSG. What can

I do? So man, massive props for taking this shot, dude. And this is actually based on a

Ray Bradbury book called The Velt. It's about a kid that lived a family. This is in the future.

But this kid's bedroom had just this live action screen on the wall. That's what inspired him.

And it actually kind of reminds me of Elon by Twitter. Because if people don't remember,

the reason Elon bought Twitter, I mean, many reasons, but his first investment was he had to sell

all this stock because Tesla options expired. So at the sell it in like 21 or 22 or 21. And he had

all this cash in his checking account. And he's like, what am I doing with it? That's when he started

buying a Twitter stock. So I will give it to James Dolan's credit. He is quite controversial as

Bilal has noted in New York. Like he was, he got into this big controversy about facial recognition

technology, MSG. You remember that? He was running facial recognition on people he didn't like,

that like lawyers for competing lawsuits to try to enter MSG. Dude, he's crazy. And then he got,

he had, remember Charles Oakley, like the New York legend, he had him escorted out of MSG.

I didn't know that. Yeah, screw this guy. So I would say that he's a character. It doesn't mind

being hated a little, you know, like he kind of is fine with it. And leaned in and then he made this.

And I think I gotta give him credit work. Yeah, respect is very, definitely completely different

business compared to. Completely different business. So unique will be his legacy. 100% will be his

legacy, like his own. And you know, people will, I mean, actually, so Bilal, you didn't mention that

your colleague is there any kind of like fun facts or anything you remember chatting about? That

was notable. No, no, just kind of what I was mentioning about when he's gone in, he's gone in as like

day white. It was just him and then they had to hire a team and everything. So it was just

interesting to see. They actually hired quite a few people from Google. It was the president.

I forgot Jennifer. I think she's from Google. Then she hired my friend. And so a lot of it is

taking that like they were acting like a startup, obviously, they're not a startup, but like they

were small team. And so it was like laying the ground. I think they had so much, okay, I don't want to

say anything. I'm not supposed to say, but they had a you can work this part out. It was so much

inbound, right? Because it's this hyped up place. So it's a lot of think of like if your job is to

go and sell sponsorships, you're normally it's that proactive. Let me go connect with this CMO

of team mobile and convince them about this thing. A lot of the time in this case is everyone knows

it. Everyone knows it's a unique point of think. So it's about how do we now translate that to them

as a unique value proposition. So I think that was the initial stage I understood. And then from

there, it seems like, you know, it seems like they're doing well from the numbers that have been

shared at the moment. But yeah, I was just more, it was interesting to see him take on that new

it's like the stuff we've all learned in the past, like how you sell media essentially, but it's

different. It's more story. It's more about unique creative than it is. You're going to get

X number of, you know, I was seeing you think, you know, I mean, so I think that's just so unique,

like you say, it's a one-on-one. Yeah, seems amazing and seems super cool. I definitely want to go

check it out. Anything else on that trunk before we wrap it up here? I know we have the

host. No, I think we hit that. I mean, knock it out the park. That was great. Just the last

summary is it's all about the owned IP. And when I go see Backstreet Boys, I will give you guys an

update. Who would, if there was one artist you'd like to see outside of Backstreet Boys, do the

sphere? Man, I would like to see a rap act because right now they're kind of leaning on these,

they're leaning on fish, grateful dead eagles. Like people all that, like kind of these older

acts that they know will come. Yeah, that's a good shout. I would say Fred again, the DJ,

who's on an absolute tear right now, Fred again, yeah, insane. Just because his energy is crazy,

I'm just trying to think of her. I'm not even a big like go to watch a DJ person, but like the energy

that he puts out and the acts he gets to come together, like there was a fame, there was a really

viral one going on last week in London. He's like probably the big, I don't know, numbers

is one of the biggest DJs on the planet, if not the biggest right now. Fred again, again,

yeah, yeah, we did when we did song of the year, I think Jack and I had done his boiler room set

from a couple years ago was. And if you watch it, even I don't, again, I'm not a massive fan of

that music. It's not like my primary sort of music I listen to, but you watch it, you can't help

but be like, oh my god, this guy's energy is crazy, you know, he's just, he's making it on the fly,

he's doing it live. And then in the UK last week, London, he brought out, I can't remember

everyone's name, but there was jazz band coming out, there was K no the rap. I thought you were

to say Jazzy Jeff. Oh my god, that would be good, that would be good, yeah. But it was, yeah,

it was just like this UK royalty in a way, like music, you know, in three different worlds,

you know, and that was, I imagine doing that in a place like that, and you take over the actual

visuals of it because that style of music too is so much about the feeling of it. Also because

a lot of people are taking some extra curricular activity drugs, you know, allegedly, allegedly. So

that would definitely get the feeling in some way. A lot of gentlemen with a deep cut with flower

shirts, flower shirts, flower pattern shirts. There we go. Yeah. Anyway, I hope you all enjoyed that,

and yeah, great breakdown on the sphere. And we'll see you all next week. Cheers.