26. Giorgos Tsetis | Nutrafol (hair wellness)

Giorgos Tsetis is the Co-Founder & CEO of Nutrafol.
Giorgos is incredibly talented – studying mechanical engineering in the Netherlands but winding up in New York pursuing a career as a fashion model. After getting the opportunity to travel the world on the back of a successful modeling career, he returned to New York eager to start his next venture. Throughout his travels and early career, he always felt a deep calling to help people and wanted to find a way to make the world a better place. After starting to experience some early signs of hair loss himself and realizing he was genetically at risk given his family history, he decided to take matters into his own hands. He spent some time using pharmaceutical solutions, but after experiencing significant negative side effects, decided he needed to find something more natural that would solve the problem while enabling him to live his life. When he couldn't find anything on the market, Nutrafol was born.
Today at Nutrafol, Giorgos and his team are blazing the trail for hair wellness, producing superior products and industry leading science to drive transformative results. Nutrafol’s unique in that they take a holistic approach to tackling hair loss and pioneered the hair wellness category by focusing on the root causes for hair growth - things like stress, metabolism and hormones. About a year ago, I personally noticed that my hair started thinning and was looking for solutions. After trying some basic gummy vitamins without significant results and afraid to try the unhealthy pharmaceuticals for fear of the negative side effects, I was fortunate to find Nutrafol. The core product is packed with nutraceuticals, giving me access to clinical strength, medical grade ingredients that are naturally occurring and good for my body. I’ve been on the product for 9 months and couldn’t be happier with the results.
To celebrate that effectiveness and as a special offer for our listeners, we’ve teamed up with Giorgos to give you 20% off your subscription. Just use code “Founder” at checkout to take advantage.
Tune in to hear Giorgos's story!
EPISODE TOPICS: 

• (2:51) Nutrafol snapshot today
• (6:39) Background and founding story
• (18:30) Ingredients & nutraceuticals
• (24:59) 10X growth
• (33:57) Competition
• (38:50) Hiring
• (42:19) Investor lessons
• (47:20) Giorgos's wellness stack
• (56:03) Giorgos's startup manifesto
• (1:03:29) Giorgos's founder nomination

Nutrafol - nutrafol.com

• Follow Giorgos (@giorgostsetis) on Instagram // LinkedIn
• Follow Nutrafol (@nutrafol) on Instagram // Twitter
• Giorgos's learning and resource recommendations 

The Founder - www.thefounderpod.com 

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