265. Zero to over $40 million in e-commerce - Dylan Mullen

"You've got to be different, you've got to be much more creative." -Dylan

Looking for tangible steps you can take to start aligning your behaviors and mindsets with those of your desired future selves?

Discover the path to unparalleled productivity and focus with Dylan Mullen, the visionary founder of Happy Skin Co, Australia's top e-commerce startup. Learn from Mullen's journey of creating a revolutionary hair removal handset that amassed over $40 million in revenue, emphasizing the power of visualization and a growth mindset in achieving success. Find out why surrounding yourself with growth-focused individuals sharing their recommended books, podcasts, and transformative training methods is key to making positive changes in your own life. Join us to glean inspiration and insights for enhancing your productivity and mindset!

Episode Highlights:

00:00 - Episode trailer

03:42 - Unshakable self-belief and self-worth

08:46 - Internal battles and ego

10:43 - Authenticity and staying true to oneself

13:47 - Beauty industry trends

16:05 - Building a brand in Australia

20:09 - Emotional connections with influencers

23:14 - Four types of entrepreneurs

26:18 - Managing ADHD tendencies

29:22 - Working with my brain

31:12 - Maximizing productivity and rest

35:36 - Scaling too quickly

38:59 - Living life to the fullest

41:37 - Gary Vee's phone call

43:34 - Appreciating the present moment

49:45 - Visualization and improvement.

56:01 - Developing a growth mindset

59:13 - Do people not want it enough

01:02:11 - Leveling up and growth mindset

About My Guest:

Dylan Mullan, the founder of Happy Skin Co. and the voice behind the podcast "Life Money and Love," emerges as a dynamic entrepreneur with a diverse background. Originally drawn to acting after departing from law school, Mullan navigated various roles, including advising small businesses, which ignited his entrepreneurial spirit. Inspired by the potential he saw in the market, Mullan devoted approximately ten months to research and development, culminating in the creation of the handheld, at-home laser hair removal product that became Happy Skin Co.'s flagship offering. Leveraging influencer marketing from the onset, Mullan propelled the brand's growth, witnessing remarkable success since its 2018 launch, generating an unexpected $11 million in revenue within the first year. Emphasizing the significance of influencers and quality content, Mullan strategically partnered with notable figures like DJ Chantel Jeffries and beauty YouTuber Michael Finch, underscoring the pivotal role of engagement in successful brand-influencer collaborations. Through Happy Skin Co.'s journey, Mullan has exemplified a keen understanding of the entrepreneurial landscape, harnessing social media, influencers, and compelling content to drive the brand's meteoric rise.

Find out more about Dylan

Instagram: https://www.instagram.com/dylanmullan/

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