267. Monique Forcella - How To Explode Your Business Using Social Media

"Launching isn't just about having all the ducks in a row. It's also about how you show up." -Monique 

Are you a business owner looking to level up your social media game?

Learn the secrets to Instagram Reels's success and how to grow your business with Monique Forcella a global speaker and Instagram Reels expert. Monique shares her expertise in Instagram organic growth and highlights the importance of utilizing Reels to stay ahead in business. She discusses her own experience of pivoting her business strategy during the COVID pandemic and how it turned out to be a blessing in disguise. Tune in to unlock these invaluable lessons for your own business journey.

Episode Highlights:

00:00 - Episode trailer

02:14 - From $10 an hour to Instagram Reels Pro

04:00 - Testing market without wasting money

06:34 - Launching a podcast

09:43 - Work ethic and inspiration

14:27 - Quitting and starting anew

15:30 - Polarizing public figures

19:24 - Not needing a website

22:10 - Attracting the right audience

27:48 - Creating entertaining content as an accountant

29:51 - Using reels in thought leadership

32:41 - Time management and content creation

35:04 - Managing time for content creation

38:43 - TikTok and personal connection

42:32 - Finding the perfect client

44:14 - Psychographics of your audience

48:59 - Using AI for content ideas

53:14 - Letting go of being the middleman

57:04 - Money-generating activities and prioritization

About My Guest:

Monique Forcella is an Instagram and business coach and speaker known for revolutionizing the strategies of coaches and service-based businesses in transforming their followers into profitable ventures. Her journey commenced humbly, with her setting up her business from the corner of her room without a website or a concrete plan. Initially starting with zero followers and a lone post on Instagram, Monique struggled to navigate the platform's potential, often prioritizing client work over her own marketing endeavors. It was only after she decided to fully commit to leveraging Instagram that her business skyrocketed within a mere 18 months. Eschewing conventional tactics, Monique steered away from elaborate technology, websites, extensive email lists, constant posting, or complex ad campaigns, choosing instead to focus on positioning herself as a leading figure in her field and creating content that magnetizes her ideal clientele, predominantly on Instagram. Her approach, devoid of intricate strategies and conventional wisdom, challenges norms and emphasizes authenticity and targeted content over traditional marketing methods.

Find out more about Monique 

Website: https://thesocialista.com.au/

Instagram: https://www.instagram.com/thesocialista_/

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