$27 billion in CTV Ad Spend in the US in 2023, growing by 27.2% - with Joe Lospalluto, US Country Manager at ShowHeroes

In 2024, the number of people watching Connected TV will surpass the number of paying TV viewers, this presents a huge opportunity for the industry as spend of advertising is predicted to grow by 27.2% in 2023, up to $27 billion in the US. With predictions of double-digit growth through to 2026.

“We’re at a critical junction where media companies are realizing, they need to do more…”

On this week’s episode of the Life in Digital Podcast: The US Edition, Dan and Joe Lospalluto, US Country Manager for ShowHeroes, discuss the creativity within CTV and how ShowHeroes can help Media and Publisher clients monetize this.

Joseph Lospalluto: www.linkedin.com/in/josephlospalluto

To find out more about ShowHeroes, please visit their website: https://showheroes-group.com/

The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.

Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally

Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

www.spheredigitalrecruitment.com