280 Exploring the Booming Hair Extensions Industry with Dina Demetriou

I've been in the industry a long time, and as a result I’d like to think that I know a lot about all things to do with hair and hairdressing.

But one area I haven’t had a lot of practical hands-on exposure to, is the ‘Hair Extensions’ side of the business.

Heavily influenced by social media and reality TV influencers, the ‘hair extensions’ business has become a huge part of the salon industry, and as a revenue producer, it is certainly not something to be ignored.

My guest on today's Podcast is Dina Demetriou, who is the head of education at ‘Beauty Works’ They are the market leaders in the hair extension business in the UK and Europe, and they have a global presence in the hair extension Industry…

In today’s podcast, we discuss:
✨ What are the biggest misconceptions around hair extensions?
✨ The different methods when working with hair extensions.
✨ Why and how you should start integrating hair extensions into your salon business 

And lots more!

IN THIS EPISODE:

[01:07] Meet Dina Dimitriou from Beauty Works

[03:40] Dina's Journey into hair extensions

[05:23] Common objections and misconceptions about hair extensions

[09:11] The Influence of social media and reality TV

[13:26] Discussing hair extensions and hair health

[19:45] The evolution of hair extensions

[21:59] How hair extensions can attract new and existing clients

[24:35] The rise of the extensionist

[25:33] Challenges and success in the extension industry

[28:04] Training and certification for extensionists

[36:12] Retail opportunities and aftercare

[40:04] Pricing strategies for extensions

[47:18] Connecting with Dina and final thoughts

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Until next time!
 Antony

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