288 Building a Luxury Salon Experience with Kirby Lago

In this episode, I sit down with Sydney-based salon owner and colourist Kirby Lago. I’ve had the pleasure of watching her grow her business from a small salon to a thriving luxury business five times the size.

Kirby is a great example of combining the life of being a very active behind the chair hairdresser with being a true business visionary and being prepared to put in the hard work and personal sacrifices that go with it.  

In today’s podcast, we discuss:

● How the modern salon of today is evolving

● Salon design, branding, and creating an unforgettable client experience

● How Kirby uses Instagram to grow her business and attract her ideal clients 

● As well as finding the balance between family life and running a business 

And so much more!

IN THIS EPISODE:

[00:00] – Intro: Welcome and podcast growth updates
 [01:15] – Meet Kirby Lago: From small salon to luxury empire
 [02:35] – Salon design for a high-end experience
 [05:00] – The importance of branding and client perception
 [07:09] – The transition to a color-focused salon for profitability
 [10:28] – Why cutting skills are declining and how trends shape business
 [14:19] – Hair restoration and holistic hair health services
 [18:23] – Building the right team and outsourcing wisely
 [23:09] – Salon culture: Setting expectations and maintaining a positive team
 [25:50] – Why client experience is everything (and how to elevate yours)
 [27:57] – Marketing and personal branding: How Kirby became the face of her business
 [31:45] – Instagram strategy: The three content pillars that drive engagement
 [35:49] – Balancing personal life with business and social media presence
 [38:41] – Closing thoughts: Key takeaways for salon owners

Want MORE to help you GROW?

📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/

🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/

RATINGS + REVIEWS

🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

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Until next time!
 Antony
 

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