290 Could This be a New Haircutting Service? With Frank Brormann

It’s very rare that a new tool for cutting hair enters the professional market. And those that do usually tend to fade away.

But occasionally something piques the imagination of both the creatives and the business side of the industry as being creatively different and commercially beneficial.

My guest today is Frank Brormann, a German hairdresser, salon owner and inventor of Calligraphy Cut, a new tool and a new way of working with hair.

In today’s podcast, we will discuss:

What exactly is the calligraphy cut?
How it could potentially be a new cutting service to offer your clients
The experience of being on Germany’s ‘Lions Den’ (Shark Tank), where he secured a million-euro investment.

And lots more!

IN THIS EPISODE:

[01:20] Welcome to Frank Brormann

[01:26] What exactly is Calligraphy Cut - a tool or a specific haircut?

[02:21] The origin story - how flower stems inspired the Calligraphy Cut

[05:08] The science behind the 21-degree angle and what makes it special

[06:46] What hair problems does the Calligraphy Cut solve?

[08:46] Using the Calligraphy Cut on different hair types and textures

[10:42] Why the Calligraphy Cut is best used on wet hair

[11:55] The client experience and financial impact on salons

[14:43] The business model: subscription vs. purchase options

[17:04] Frank's background and adoption rate in his own salon

[19:23] How stylists initially react to the Calligraphy Cut

[21:08] The experience of pitching on Germany's "Lion's Den" (Shark Tank)

[25:09] How the TV appearance and investors transformed the business

[29:27] Digital transformation of the Calligraphy Cut business

[33:35] Final thoughts from Frank on embracing innovation

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290 Could This be a New Haircutting Service? With Frank Brormann

About this Episode

Hosts & Guests

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