296. Building MAGIC: Designing Unforgettable Customer Moments

Vance Morris from Deliver Service Now Institute discusses his entrepreneurial journey and the valuable insights he gained about customer experience through his time at Disney and while building his own companies. He and Dave explore why delivering an outstanding customer experience is crucial and how businesses can retain their best customers. Vance also breaks down his MAGIC approach, emphasizing the importance of focusing on details, refining systems and processes, and other key areas that drive business success.