297 Mastering Google for Salons with Phil Evans

In this episode, I’m joined by Phil Evans, the founder of Salon Guru, who specialises in websites and digital marketing for salons. It's been five years since Phil was last on the podcast, and during that time, the digital landscape has evolved significantly, especially when it comes to how Google drives traffic to your salon.

We dive deep into understanding Google Search, Google Profiles (formerly Google My Business), and how your salon website plays a vital role in converting online visitors into new clients. Phil shares real-world data and insights from hundreds of salons that will help you see where your new clients are really coming from, and spoiler alert, it’s probably not from where you think. Whether you're already getting traffic or want to boost your Google game, this is an episode you won’t want to miss.

IN THIS EPISODE:

[00:00] Intro + What’s Coming Up

Introducing the topic, and previewing the upcoming marketing course.

[01:31] The 5 Ways Clients Find Your Salon

Breaking down the key sources of new clients and why Google is more important than you think.

[04:00] Phil Evans on Google Search & Profiles

Phil explains the difference between Google Search and Google Profile, and why both are crucial for your salon’s visibility.

[15:21] How to Boost Your Google Rankings

A deep dive into SEO, Google Rank, and how to dominate search results with the right keywords and content.

[34:22] Your Website’s Job: Conversion

Why your salon website needs to do more than look good, and how to turn clicks into clients.

[44:00] Google Reviews, Ads, and Analytics

Getting and managing reviews, understanding when ads are worth it, and what metrics to track.

Want MORE to help you GROW?

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RATINGS + REVIEWS

🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 

They do matter in the rankings of the show and help other people find my podcast.

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Until next time!
Antony

RESOURCES MENTIONED IN THIS EPISODE:

CLICK HERE to Get your FREE Salon Search Engine Rank Report from Salon Guru

Episode 039 - The Importance of Website Design and Digital Marketing with Phil Evans 

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