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Part 2 of DJ's talk with Rey Cash. Discussing the use of AI as a tool to better market your podcast, including the use of AI Imaging.
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If you're a podcast host, listen up this one's for you.
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You're listening to 30 Mindless Minutes.
Part of the Cherishot Radio Network on the Cherishot.com and all your favorite podcasting
platforms.
Remember, always use your head.
Lend me your ears and welcome back to another episode of 30 Mindless Minutes.
I am your host, the guy with the award winning and holy beard DJ.
With me again, this episode, Ray Cash, we are continuing our discussion on, I guess content
creation, marketing and promotion and self promotion and things like that and Ray first.
Welcome back.
My ears have officially been lipped for a second time.
Your ears and your voice and both of them I appreciate very much.
The listeners as they go through this episode, I hope you guys are all picking up something
from this as well.
This meant to be educational not only for you, but for me as I told you last episode, I'm
picking a lot of pearls of wisdom out of this as I build 30 Mindless Minutes into hopefully
something that people want to listen to and come back to each and every week.
We left off last week talking about the importance of social media and how we're starting to
use social media to kind of promote not only the Cherishot Radio Network, but people
in general that are starting to start in their podcast journey.
The one thing that I wanted to pick apart today and this is probably going to be the longest
part of the discussion is the integration of AI in that marketing plan, that marketing
strategy because I think as we head into that era, that's going to become more prevalent
and people, I'm in a few different podcast promotion discussion groups on Facebook and
there's a split, almost 50, 50 is the whether or not people like the use of AI.
Some people will have chat GPT or whatever AI software they're using right up like a synopsis
of their show and there are other people that will actually have it right.
This is what I want to talk about today, give me a script.
I fly completely without a net on this show.
I don't have a script.
I have some loose notes jotted down on a piece of paper because that's how I like to operate.
I like my show to be a conversation.
I'm talking to you, you're talking to me and hopefully we are talking to the listeners.
That's how I wanted to go.
But I think the use of AI and Ray, again, this is another reason why I wanted you on here
because your background is in tech and you are probably at the front line with the integration
of AI into a lot of things.
I wanted to bring you in on this discussion and pick this apart a bit more.
So for the people listening in my real life, outside of consecration and all this stuff,
I am a IT specialist, system admin, whatever you want to call me, you take a pick.
Level three tech.
Whichever one of the three you want to call me, given the day, I'm that.
You can't help but be if you're in tech in some form of fashion, especially if you're
not on the bottom ground, if you're actually somewhere where you're creating and configuring
and managing systems and networks, that AI is not integrated in some form of fashion.
Now I'm not going to sit here and say to you, DJ or the listeners, that I'm an AI engineer
and I'm correct.
No, I'm not that kind of guy, I haven't got there yet, I'm learning, working on it.
What I am though is a person who has gotten comfortable and learned how to use the AI available
for us in ways that work with you and help you.
And so I think the thing that scares a lot of people about AI and the people don't understand
about AI is they think it is this almost god level thing that you have to have for what
you've got to be a rocket scientist that can fly that can fly for NASA, be able to learn
and this and that and that, you know, it's going to take over the world, look, AI is as
smart as you are.
All AI is is a faster, more available you, essentially, right?
So if I want to cook a recipe for something, I got to figure out what I want to cook, it'll
take me maybe 20, 30 minutes to try to compile this at the end of the day, I've done
five seconds.
I'm doing a research paper and I'm doing a research paper on Shakespeare.
I'm going to have to read some of this books and that and AI will give me something to do
in five seconds.
It's just a faster, quicker thing for you.
It's an updated, faster web browser.
It's just giving us, spontaneously, what we've been using Google and Jeeps and Bing and
everything else for decades.
Great point.
Great point.
As Jeeps.
Remember that dude?
That went out of the archives.
My bus is by nature, by trade, a programmer.
So he's writing code.
You know what he does now?
He tells the AI what he wants to do and he gives him the code to enter in.
He could have done that in four or five, six hours.
It saved him that whole time.
So AI is not this daunting overlord.
It's not what's my boy, what's the what's the evil thing from that Buzz Lightyear's evil
guy?
The black guy.
It's not that dog.
It's not how.
Yeah.
You know what I'm talking about?
I'm sorry Dave.
I can't do that.
Yeah.
This isn't I robot.
This is it.
Well, not yet.
Never know if you get there, right?
So once you get get dead out the way and you realize and a lot of people.
I talk to I talk to yeah, like it's a person.
Like I do too.
I use my I use chat GPT all the time for my diet, my diabetic management.
Again, recipes that are keto friendly and keto.
Sorry, I keep pronouncing that keto friendly.
How different things that I may eat tie into my glucose levels, what spikes, what,
you know, what lowers, what levels off my exercise routine.
And how that plays into managing my diabetes.
Like I use that a lot.
My model cars that I paint.
I use chat GPT to come up with different paint makes like there's a certain look that
I want to achieve with one of my paint jobs.
I'll plug that in within seconds is like, okay, you need to do this and it breaks it
all down, you know, in a very scientific, but for me, a tech dummy easy to understand
language.
And that's what it's here for.
It's literally here to bridge the gap between people on my end of the spectrum and people
on yours.
Right.
Um, and so just this part of the conversation, it is a small, ever so small tangent.
AI is not going to take over the world autonomously.
AI is always going to need humans for prompts and for learning and for teaching.
And so as you've learned, I'm sure we're talking with with the big homie chat or with
Grock or with Jim and I or with Siri or whatever one of these you do, it's all about how
you propped and what you propped.
And so that's probably where we're going to go next in terms of the marketing of this
web.
That's also where we're going to go with the conversation because the main thing that
I wanted to break out here in the next few minutes is the image generators that are
available.
That you can use chat GPT and other like, you know, applications for because in a lot
of my podcasting groups, this is the big line in the sand with people is the use of traditional
artists or, you know, what is it, um, paint shop and things like that, the people of
YouTube, yeah, Photoshop to you to do these things traditionally versus I can plug it
into, you know, chat GPT and have an image within 45 seconds and there seems to be some
fear and there's a lot of gatekeeping on traditional artwork and let me be very clear
here.
I am a huge fan of traditional artwork, I grew up in the 80s with all the hand drawn
on animation, I'm a huge anime fan and originally when we started to make the transition from
hand drawn to animation into CGI, I kind of went in taking an instrument, you know, because
I love the hand drawn stuff.
But as we then toy story came out and I'm like, well, wait a minute, how did they achieve
this?
You know, you don't just say, you know, give me a movie, somebody has to plug the information
into a computer and before I get into all that, we're having discussions now from the
perspective of the hand drawn to the animators to the people plugging it into the AI prompts
to come up with these images, we're having the same conversation now that artists were
having when CGI became a thing and I always point to, I don't know if you've seen it
Ray, if you haven't, I strongly recommend you go watch on Disney Plus, Industrial Lights
and Magic.
I don't know if there's a wonderful documentary on ILM on there and largely the first
few episodes are about the creation of Star Wars and then Empire and Return of the Jedi.
But there's a point in there where Lucas starts playing with early CGI and when he starts
to make the transition, a lot of those artists realize, hey, I'm about to be out of a job
and some of those artists were like, okay, I don't want to be out of a job, I need to
learn this, okay?
So they grew and they evolved with the technology and so we're at that cusp again, you know,
we've moved past CGI where you have to, and I had a friend who was going to school
for CG animation and she still had to take traditional art classes and for the modeling
and things like that to use and integrate the different, like to say, blender as of CG
animating.
Sure.
Thing, you still have to understand a certain amount of code and how to draw and things
like that to do that, but Ray, you had a thought.
Um, well, like tons of thoughts.
So first off, that conversation starts to sound like people who are like coal miners
or laborers who were just like, well, my job doesn't exist anymore.
So society has forgot about me.
No big dog.
I'm sorry that that job doesn't exist anymore truly legitimately, but what that means
is you pivot and learn how what the new thing is that to help because all say another
technology, and that's not me dissing anybody.
Not at all.
I'm speaking of is the evolution and the progression of life, right?
Yeah.
Technology is not here to take away.
Technology here is here to help.
That's the old material with it.
And I'll give you a perfect example.
So this is 2026, right?
You and I are both old enough to remember when you only had that life.
You had to go to the store.
You forgot some.
What did you have to do?
Let's go back to the store and get it.
Take your ass back to the store, right?
I remember my grandpa and my grandparents got a cell phone and my grandpa refused to
use it.
I'm not taking that.
No.
And then he will go to the store and he would forget something and he'd come back to go
back to the store and every time he left this house, he would take that cell phone.
You only have to do it once because he understood this thing isn't hurting me.
This thing isn't taking away from me.
It's helping me.
You know, my grandmother, my grandparents raised me by the way.
My mom, she had to my mom, big part of my life, one of my best friends, but I lived
with my grandparents.
I took up my grandparents house.
My grandparents, my grandma was my best friend, like my grandparents raised me.
My grandmother.
The other thing she could do on a computer was place out there, right?
As she got older and towards the end, banked online, shopped online, news online, everything
online, because it was more behoving to her in her 70s.
I can't get up and drive like that I used to.
So hey, I need to get these groceries.
Yeah.
What's up?
It's the car.
And she learned that.
I had to teach her that thing.
So it's not here to hurt.
It's here to help.
It's here to automate, to, to, to be a helpmate.
We only, I don't, I don't have two hands.
Tenacity gives you four.
You don't got to put in this thing, though, like you have extra ability to do things, right?
So when it comes to stuff like CDI and these people, just because you have tenacity, just
because you have tenacity doesn't mean that anybody can do it.
I can't do Photoshop.
I don't know how.
I don't know.
I don't even know.
My mother is a designer by trade has her bachelor of arts, no, bachelor of science degree
in design.
She had to learn Photoshop.
She had to learn AutoCAD.
She had to learn all of these things just to be a fashion designer.
You know what I'm saying?
Right.
And interior designer.
She learn all this stuff.
So she can do all that.
Do she need it?
No.
But you can't get to the level they are.
You can't do the things and use those tools.
If you don't have the bare basic skills for those tools to make sense.
I don't know how to use Photoshop.
So you talking about this blending and stuff?
I know what it is.
I can't do it.
I can't.
I dropped six figures.
My boy.
I can't draw a person.
And that's the point of this discussion that I was getting into.
I'm right there with you.
When I threw the logos, could I threw like four or five different images at you and these
were, but every single one of those images, if I could draw, is exactly what I would
have drawn.
Like the idea that I threw into chat GPT was very much mine.
I was like, I want this to say 30 minutes minutes here with a clock here and a picture
of that here.
And then you did the same thing with the images that you sent back to me.
You had the different ones with the wrestling titles.
And but these were things.
You didn't just say, Hey, my friend needs a logo.
Give me what you got.
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You know, it was very much you prompted it to do these things.
So it's like you're throwing your own recipe into the pan and the pan is cooking it for
you.
It's very much me and what I ended up giving you and what is currently the logo for
30 by in this minutes is an actual picture of me that I took.
I fed it in.
I said, look, there's a picture of me.
This is what I want you to do with it.
I can't draw.
Again, as you pointed out last episode, I'm doing this for the love of the game.
I don't make any spendable money.
I don't even make a cup of coffee money off of this.
So for me to go out and pay and a freelance artist to come up with something, do I support
that medium?
Absolutely.
I have friends that asked my grandmother did the inking for the comics for our local
paper.
That was her job.
Nice.
And that's what she retired doing was at least to go in her house and she's had all these
little cell animations all over the all over strung up in her little craft room and she
would sit there and just ink those and that's what would end up in the Sunday papers.
So I'm very much in love with 2D artists.
Very much so.
But at the same time, I cannot do it and I cannot afford to pay someone to come up with
a logo for me.
If I can feed that into the chat, be GPT and it is still very much my idea.
Even to me, I think that's perfectly acceptable and I think anybody's sitting on the fence
on that, keep that in mind.
Like look at that perspective.
It's your idea.
You're just putting it in a pan and the pan is cooking.
Especially if respectfully to the artists who I love and I've used shout out to Mike
Fergus and do this and a lot of stuff for me, you give him an idea and it's great.
There's not what you want it.
They got to do it again.
You can take another three to five days.
You never know.
So GPT is instantaneous.
Let me flip it for a way that for a lot of people that help them understand.
AI just, again, is here to automate, is here to help, but it's also here to bridge the
gap between experts and regular novice people.
So let me flip it for this way for people who understand sports.
I will never, ever be able to throw a baseball like Pedro Martinez.
I'll never be ever, ever be able to dunk like Mike.
I don't need no last name needed.
You know.
Right.
Yep.
Right.
I ain't never going to be able to run like both Jackson and Mary Sanders.
It ain't my body.
And I built that way.
My guy.
Right.
It's just not.
You know, I can't take bumps like Mick Foley.
My body hurt now and I've been sitting down all day.
You feel me?
No.
I got you.
I'm 52 years old, buddy.
I heard everywhere.
What AI does is takes what the experts are able to do from a technical perspective, not
sports or vice.
And gives you the ability to have some semblance of a way to do them within reason.
And so you said something that's very important for people that are on the fence about AI.
I don't know.
I don't know AI is when you're creating, you are directly prompting AI to do what you
wanted to do.
That is why chat GPT, GROC, OpenAI, Jim and any of these, you own what you make because
it is your idea.
It's your thought.
It's your idea.
It comes from your mind.
They just were the pin that drew it.
So what's the thing?
You go to a carnival, right?
Yeah.
Like caricature.
Thank you.
I knew he would go on with that.
The caricature.
Yeah.
He drew it, but you own it because it's your likeness and it's your thought.
You just tell them, oh, okay, no, can you put my earrings in my ear like that?
And I know I got on a white T-shirt, but can you have a shirt, have an eagle?
You're telling him that and he's drawing it for you.
That's a chat GPT.
That's AI.
Yeah.
It's relatively, but the argument that a lot of people will say it was, okay, well, your
traditional artist start making any money.
I think even with the integration of AI, there will always be a home for traditional artwork.
There always will be.
I dislike in movies and TV, there will always be a home for 2D artists.
I still to this day, love and largely prefer 2D hand drawn art in my animation.
You know, so there will always be a place for that.
Where I'd rub a line and I don't want to go too far into the Hollywood end of things
with AI is, and I understand the argument from actors and actresses and things like
that.
They don't want their likenesses, so like 150 years from now, somebody makes mission
impossible, 53, and it's a 27-year-old Tom Cruise.
And they can do that, they can make it look just like him in 27.
They can pull voice prompts to make it sound like him at 27.
I mean, we're headed that far.
So as actors and actresses, you got one or two things.
You can either cut a deal, and if you ever use my lightness, my grandkids, grandkids,
grandkids get a cut of the money if you make a movie off of this.
But it is opening the world up to people like you and I who are using this to market
our podcasts.
And using AI, and we can kind of round out the discussion here, using AI to come up with
strategies on how to market yourself.
Which is something I'm starting to dabble in.
You know, how can I get my podcasts out to more people?
I have a TikTok allocated to my model making, and I'm looking at strategies right now to
try and grow that audience.
So as we get into the next phase of this discussion, moving on from the artwork, we can get
into what we've still got a few minutes left.
Talk about how we can use AI to strategize broadening our horizons and our listener base.
So this one takes a little more skill, in my opinion, because there are a ton of workflow
automation websites that will automate social media use, let's say websites, for example,
right?
Shareshot is website, we do this on.
There's websites that can connect to the share shop, take a full scan of everything on
the website, and from that get its voice, get the content, get the idea, and that way
you can find things and ways to treat for you, or to do Facebook posts for you, or IG
posts for you.
There are websites, one that I use myself, that do clip creation for your podcast.
So like one of the biggest ways to get traffic with the podcast is to clips, right?
So YouTube shorts, or TikTok reels, or IG reels, or the little shorts that come on Facebook
or Twitter, 15 minutes, 15 seconds, 30 seconds, whatever it is, that a hot take or something,
you know, like those are the things that breed interest because those numbers, they do
those do numbers, right?
And the algorithm pretty quickly.
They get in there palatable.
Yes.
Right?
I may not have time to listen to a full starting minute hour long, 90 minute podcast,
but I guess these reels is the same reason why WWE's YouTube is so important, and as soon
as the match is over, you're going to get the minute I have synopsis of it, or it finished
on YouTube, because everybody ain't going to watch the whole match, but they'll catch
the YouTube though.
It's essentially what it is.
1000%.
That's called headliner.
Right?
So many other ones, there are the website I use for images is open AI art, right?
There's so many different little ways that you can put all the different aspects of social
media.
So if you want to, if you say, okay, I want, I have 30 tweets that I want to do and put
out.
If you have automators, that'll say, okay, at two o'clock this will come out, three o'clock
this will come out, four o'clock this will come out, there's sites that will make that
for you.
There are sites that can connect to your Twitter, and analyze everything you do, your listeners,
your followers, this and the other, and it'll find, it'll find as, as real well as they
can get based on the data that it's given, their gender, their age range, where they live.
So you can say, okay, you can literally find out that when I post at 7 p.m., I get the
most traffic.
Within that traffic, 70% of it is 18 to 25 guys, and they tend to be on the West Coast.
That's crazy dog, now we're talking TV channel level, it's Nielsen, that is Nielsen raping
that you can pay $20,000 a month for.
And it's all AI generated, and that's amazing to me, and that's why I can't talk negatively
about AI.
And we can certainly, again, go back to the Hollywood and TV and things like that.
There's certainly a negative aspect to that, and there's certainly people out there
of using what AI is capable of doing.
But for people, content creators, again, who are unsure as to what to do with AI, as Ray
is laying this out for you, there are so many tools available for just $20 a month,
really, is Niel, especially if you get a return on your investment on that.
Not for bids, you do something that actually gets into the algorithm and starts producing
and generating results.
And then finally, people, you're getting traffic on your clips, your podcasts, your blogs,
things like that.
That's $20 is going to be just a drop in the bucket, and to have what you say.
You can all, you can send up for them all for frigging trial.
Yeah.
Yeah, everything has a trial these days.
So yeah, I listen to it, and this has been an awesome discussion, Ray, and I really knew
what would be, and I knew you were going to be the right guy to have that.
So it says we move forward into AI.
I would encourage people like anything, use it responsibly, you know, use it responsibly.
But don't be afraid of it, because you have to think of it not as a replacement, but
as a tool.
Yes.
And so many people aren't looking at it that way, like, and you pointed out at the beginning
of this episode, you know, it's a tool that needs human interaction and human prompting
to even do anything, right?
My phone has chat GPD on it, it ain't going to do shit until I plug something into it.
It's just going to sit there and wait for me to talk to it.
Yep.
100%.
And any workflow automation will not automate unless you say automate.
Yeah.
So, yeah, Ray, this has been awesome.
I've had such a good time talking with you, and I'm sure we could probably go for a
couple of other hour, hour and a half, come up with a whole wealth of new topics, which
I want to say for another time, because I definitely want to have you back on 30
mindless minutes at some point in the near future.
Any conversation you want to have, my boy, I'm always willing to ready to jump on.
It's always a pleasure to talk with you, and I, but I do appreciate this because not
often I can integrate what I do in real life with what I do in this life.
And it helps people learn some stuff, man.
So I appreciate the opportunity, Doug.
Thank you for always having me, man, and always thinking of me.
Yeah.
You are a brother.
I love you like one.
We close out.
Tell people where they can reach you.
Oh, this is interesting.
So, I'm on Elon's, uh, his text right off at its Ray Cash, our EWYZ Mysterio, S-H-As
and Dollars.
I have a podcast that I don't do often, which is coming back.
I'm sure eventually call outsider's edge.
You can find it, outsider's edge.
So yes, you'll notice, DJ, new podcast coming.
If you are familiar with Cherishide, if you are one of the people that listen to Cherishide
and you've heard of the show, Pott is War.
Well, the guys that brought you that show, that's me, PC, Tani, Andrew Bellas, and the incomparable
Christopher Platt have started a new show called The Niferious Means Podcast.
Tani posted something earlier on the, uh, the X app.
Know that at Niferious Pott.
And that, like, if we'd had five minutes, I would have loved to have broken down, because
I made, I made the Twitter, I made that, that account, I made the artwork.
I'd have loved to have broken down the top process behind that artwork and why I used, what
I used.
Uh, but yeah, man.
So we're doing big things.
And most importantly, dogs follow the squad at Cherishide Media, trying to do some big
things.
The site's been seen better days.
And those better days are ahead of us.
We're trying to do some new stuff and, you know, get back in gear and people like my
boy, DJ over here is going to take over the side and next thing you know, we're going
to get millions of views because they want to see DJs beautiful and apparently now holy
beard.
There's a story behind the holy beard.
We don't have time for that today, because I get you out of here in 30 minutes or less
because we got shit to do and you got shit to do.
Thank you for listening and we'll be back next week.
So that's DroneTrop music provided royalty free by audio nautics.
That's www.audionauticswithanx.com.
Might go too for all my podcasting royalty free music needs.
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If you're a podcast host, listen up this once for you.
My name is Ally Jackson.
I'm the host of Finding Mr. Hyde, a dating and relationship podcast that I've been doing
for four years now, sharing my positive and practical approach to dating that's built
on my own life experience.
And I wanted to share another experience that I've had, my secret behind monetizing my
show.
It's called Red Circle.
And I was just telling my colleague about how much I love their platform.
With Red Circle, not only am I getting a seamless hosting experience, but I also love
the support I receive in AdSales.
It's not just typical AdSales either.
It's targeted opportunities based on my show and my life.
And the platform is super simple.
You just set your preferences and Red Circle matches you with sponsors that align with
your show.
You can vet every opportunity and their platform gives you great analytics.
More recently too, my Red Circle team has brought me opportunities outside of my podcast
on social media.
To really augment the podcast partnerships, bring them full circle.
I just can't recommend them enough.
If you want to give it a try, go to redcircle.com to get your free trial.
That's redcircle.com for a free trial.



