302: Authentic AI with Kinsey Soderberg

Today’s episode dives into the vast opportunities and unique challenges of integrating AI tools into your business operations while maintaining your authentic brand voice. We all want to navigate the complexities of AI implementation with careful consideration, but the AI world can be overwhelming. My guest breaks down the common fears around using AI tools and gives insightful tips for using this technology thoughtfully and authentically to grow your business and free up your time. That’s what we are all about at Tap the Potential! 

Kinsey Soderberg is the brilliant mind behind her brand and podcast, Authentic AI. She helps down-to-earth entrepreneurs leverage AI tools in their businesses without wasting time or sacrificing authenticity. She champions a human-first approach, ensuring that AI enhances your business rather than overwhelming it, bringing your brand to the forefront, and helping AI work for you–and not the other way around. Kinsey teaches her clients how to use approachable methods for training their AI assistants and using AI tools in their everyday tasks and workflow, helping them get more done quickly without sacrificing quality. 

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Highlights of Kinsey’s path to becoming an AI expert
• AI tools can expand and amplify your creativity and critical thinking skills.
• Things to think about in training your AI assistants, like ChatGPT, to reflect your values, opinions, and brand identity
• Considerations about your copyrighted material on ChatGPT
• Examples of how a business owner can benefit from using AI tools
• Exploring AI tools, like ChatGPT, Perplexity, Descript, Speeko, and more
• Hard lessons from Kinsey about using AI tools:
• AI is not always factual and correct.
• Be specific and direct in training AI tools like you would a team member.
• Start with one tool, one task, and one day at a time to fit AI tools into your workflow.
• Just because you CAN do more with AI tools doesn’t mean you HAVE to. 
• Thoughtful parameters to put in place around using AI in our businesses to protect our authenticity and integrity
• Check out Kinsey’s free Authentic AI Tech Toolkit, an exclusive library of recommended AI tools.
• Check out Kinsey’s two podcasts: Authentic AI Podcast and Feel Good Social Podcast

Links and Resources:

Connect with Kinsey Soderberg and Authentic AI: Website, Authentic AI Podcast, Feel Good Social Podcast, and Authentic AI Tech Toolkit

AI tools mentioned: 

ChatGPT

Perplexity

Descript

Speeko

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Mentioned in this episode:

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