313. Growing Agritourism: Regan Joehl on Crafting Family Farm Experiences

How can a family farm balance tradition, innovation, and community connections?

In this episode, Michael chats with Regan Joehl, owner of Greene Fields Farm in Greenfield, Illinois. Regan, a fourth-generation farmer, has transformed his family's 30-acre farm into a thriving seasonal destination for thousands of visitors each fall. From pumpkins and gourds to apple picking and premium mums, Greene Fields Farm offers an unforgettable experience while fostering a deeper connection to the land.

Tune in as Regan shares insights on crop management, marketing strategies, and creating a farm environment that keeps customers coming back year after year.

Episode Highlights:

• A Family Farm Legacy: How did Greene Fields Farm begin? [1:24]
• Diversification Decisions: Why did they start raising pigs? [11:15]
• Mum Production Tips: What size pots do they use for their mums? [15:26]
• Land Management: What kind of land and acreage are they working with? [21:39]
• Marketing Success: How does Greene Fields market their farm? [26:06]
• The Farm Team: What does the Greene Fields team look like? [30:56]
• Navigating Regulations: What challenges have they faced with government policies? [41:57]

Don't miss Regan's expert insights into creating a thriving farm business that combines tradition, family values, and innovative practices.

 

About the Guest:

Regan Joehl is a fourth-generation farmer and owner of Greene Fields Farm in Greenfield, Illinois. What began as a small pumpkin patch in 2016 has grown into a 30-acre farm that welcomes over 30,000 visitors each fall. Regan, his wife Christie, and their six children grow a variety of pumpkins, gourds, squash, premium mums, and apples, all while running a bustling seasonal farmstand. Dedicated to reconnecting families with the land, Greene Fields Farm has become a beloved destination for those seeking a slice of rural life.

Connect with Green Fields Farm:

• Website: Greene Fields Farm
  
• Facebook: Like Greene Fields Farm
  
• Instagram: Follow Greene Fields Farm
  
  

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