315. Diversify Your STR Business Through Direct Bookings with Mark Simpson of Boostly

Today’s expert guest, Mark Simpson, helps hosts get the tools, tactics, training – and most importantly – the confidence to boost their direct bookings. After working in hospitality for many years, he founded Boostly in 2016 in the UK and his mission there is to empower people to own their own bookings.

Mark’s the poster child for direct booking, so in today's episode, we talk all about diversifying your process and leaning into the direct model – covering who direct booking most benefits, how to power through painful growth, and his new documentary!

For the past year, Mark followed and coached two STR hosts, one in the US and one in the UK. They both navigate unique scenarios, painting an informative picture of what it takes to effectively scale in this industry. Don’t miss its premiere on December 26th on YouTube.

(00:01:02) Update on Mark Simpson’s Mission

(00:07:57) Effective Ways to Communicate With Guests

(00:21:28) Sharing the Hosting Experience on YouTube

(00:29:09) Navigating the Ups & Downs of Direct Booking

(00:33:30) Airbnb’s Winter Update vs. Direct Bookings

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