320. Quick Thinks: How to Prepare, Stand Out, and Ace Your Interview

0:00Hi, Matt here. The new newsletter is now available. Lots of exciting information there, and you can learn about all the exciting things we're doing, available now on LinkedIn and on fastersmarter.io under resources. Now a word from our sponsors. Their support covers the cost of production, allowing us to bring you this episode free of charge. Running a small business means every higher matters. A bad higher can cost you time, money, and momentum. A good higher? They can help grow your business. But finding great talent isn't easy, especially when you don't have the time or resources to sift through piles of resumes to find the right fit. That's why LinkedIn built Hiring Pro. Your new Hiring partner that screens candidates for you. At Think Fast Talk Smart, we are super busy and move super fast. If we make a mistake in hiring, it has huge costs. And when we land a good hire, we can accelerate all that we do. With Hiring Pro, you can hire with confidence, knowing you're getting the best talent for your needs.

1:01In fact, those hiring with LinkedIn are 24% less likely to need to reopen a role within 12 months compared to other leading competitors. Join the 2.7 million small businesses using LinkedIn to hire. Get started by posting your job for free at LinkedIn.com slash fast terms and conditions apply. The ability to handle yourself in interviews and other high pressure situations can make the difference in getting the job and achieving your goals. My name is Matt Abrahams and I teach strategic communication at Stanford Graduate School of Business. Welcome to this special quick thinks episode of Think Fast Talk Smart, the podcast. Today I am thrilled to be live inside the Think Fast Talk Smart Learning Community with many of our community guests, some who have been here for a long time, and some who have just joined us. I encourage all of you to check out the learning community, lots and lots of resources and access to people,

2:04including myself. We have an AI coach and lessons and quests to all help you learn and hone your communication skills. Today I am joined by Laura Joyce Davis. Laura is on our team. She's an author, a teacher of communication, and she'll be helping me as we go through today's content. So today I'd love to share with you some best practices around how to prepare for job interviews. In any time you have to brand yourself and talk about what you do and how to differentiate yourself from others. So to get started, it is critical that you think about the opportunity you have before you. Spend time thinking about the job and what differentiates you from others. What makes you stand out? What are the key characteristics and experiences that can help you? And once you've identified those, come up with two to three themes. A theme is a general idea that supports your differentiation. What makes you unique and special. So for example, you might be somebody

3:06who is really good at multitasking, doing many tasks at once. Perhaps you are an expert coder in some language or you have high proficiency in AI. Those all can become themes. And these themes again are in service of differentiating you. And you should be able to articulate that theme clearly and concisely. Once you have the themes identified, it is great to stockpile support for your themes. A theme is simply a claim. I am really good at multitasking. You have to show that demonstrate that. So stockpile and collect examples that support this and there's some specific types of examples. I would like you to think about first. Think about testimonials. These are third party voices that support you and what you're talking about. So if I say I'm really good at multitasking, maybe a former boss or colleague has said something that reflected my ability to do that.

4:08So you have a quote or a testimonial from that person. Perhaps you've received some kind of acknowledgement or a word that you can mention. So having a list of ideas that support your theme, testimonials being one of them. Another is stories or anecdotes you can tell. As well as data. If you have any data that support what you are good at, you include that as well. So perhaps you finished a project under time and under budget. Perhaps you saved the organization some amount of money or time. Have those stockpiled that is keep them. I have friends who interview a lot for good or for bad. And they have spreadsheets full of themes and support. So we start by thinking about the job and what differentiates us or the opportunity in our differentiation. We come up with two or three clear themes and then we have support for each theme. And the key in the support is variety. So you want several different examples of the different types of support. Once you have that information in hand,

5:09it's time to practice talking about that information. I am a huge fan of structure. Structure is a logical connection of ideas. So in a job interview, in an opportunity where we get to share about ourselves, maybe making small talk or some kind of networking event, you want to avoid just rambling and listing. Instead packaging your information up in a structure can really help. There are two structures I'd like for you to take away from our time together today in our learning community. The first is when I talk about all the time. What? So what? Now what? What is the information you're sharing? So what is why it's important? And now what is what you can do with that information? What? So what? Now what? So if I were to be describing a particular project I worked on that I think is relevant to answering a question or differentiating myself, I might start with the what? Here's what the project was and describe it. I might then move to the so what?

6:10The value that the project had for the company as it related to our KPIs or our goals. And then the now what would connect my topic, whatever the story was, to the opportunity at hand. What does it mean for that? So what? So what? Now what? Is it incredibly valuable tool? The next structure I'd like you thinking about is excellent for answering questions and it has similarities to what? So what? Now what? And this is what I call ADD for adding value. When you're asked a question, I believe you should do three things. First, answer the question clearly and concisely. I for a long, long time was a hiring manager. I grew a team once from two people to 85 people in a year and a half. So I did a lot of interviewing. And it is amazing to me the number of people who don't answer the question asked. So we have to answer the question clearly and concisely. Next, we have to give evidence or support that reinforces that answer. And then finally, we need to make sure we connect

7:14that answer to the person who is asking the question. So let's imagine you wanted to interview me to be a teacher of communication at Stanford's Graduate School of Business, the job I currently have. You might say, Hey, Matt, what's your experience? So I would answer like this. I would say I have over 25 years of experience teaching communication skills. I've taught at the undergraduate and graduate level as well as in the corporate world from very small startups to Fortune 100 companies. What that means is I can tailor my material to be specific to the needs of your students. So you see, I answered the question clearly and concisely. What's my experience? 25 years. And then I gave a reinforcing example. I've done this before, undergraduate, graduate, corporate world. And here's what it means for you. It means that I can tailor my material. We often assume that people can understand the relevance or the value of our answer. But the reality is they don't always make that connection.

8:15So make it explicit. Now, you don't have to answer every question in that order. You could go and reverse order. I could say if you hire me, I'll tailor my material to be specific to the needs of your students. I've done this at the undergraduate, graduate level and in the corporate world. I've been doing this for 25 years. I just did DDA relevance example answer. So if you have themes that you are aware that differentiate you from others, if you have supporting ancillary material and you have practiced structure for how to respond what, so what, now what? Answer detailed example, describe relevance to different structures. Then when you are in an interview in a small talk situation, in a networking situation, all you have to do is assemble your answers. So when somebody asks you a question, you think that question relates to this theme. This theme connects to these support that I've already thought about.

9:16And by being able to assemble, it's easier on you cognitively, the demand is less, which means you can focus more effort on connecting, on listening, on being present, which in and of itself makes you appear more confident and engaged in confidence and engagement are important in networking and interview situations. So theme, stockpile, practice structure, and you are ready to go. Now the next step is to actually practice for these situations. How could you do that? Part of practice is just this preparation, thinking it through but more importantly is actually speaking it out. So get with a friend, a colleague, and practice, do a role play or use an AI tool. Go to your favorite LLM, say interviewing for a job of this type with these types of people and have it ask you questions. Again, not to memorize your answer,

10:17but to practice. This is like doing a drill. If you've ever played a sport, chances are you've done practice and you've done drills and these drills help us. So there's preparation and then there's practice. And in doing the preparation and practice, you prepare yourself and you will feel more comfortable and confident. So that's the methodology and process. I'd like you to take away from this. Now there's one element that is absolutely critical that will make you stand out even more. And that is your ability to tell a good, effective, efficient story. The stories are great ways to reinforce what you're saying, but many people don't tell good stories. They go too long, they go too short. There isn't a point. So I have asked my colleague and friend, Laura Joyce Davis, who has helped a measurably behind the scenes to bring content to you. And Laura, welcome. Thank you for joining us inside the learning community. And I would love to turn this over to you to share with all of us a few tips on good, effective story telling skills.

11:20We'll be right back to finish our conversation. But first, we're going to take a quick break for a word from our sponsors. Their support covers the cost of production, so we can bring you this show for free. This episode is sponsored by Squarespace. Great communication isn't just about saying the right thing once. It's about showing up consistently so people know what to expect from you. Whether you're sharing ideas with customers, students, colleagues, or your audience, people build trust when they can easily find your work and engage with it over time. Squarespace gives you one place to do exactly that. You can build a professional website, create email campaigns, sell products or content, and manage your online presence, all with the tools you need in one platform. If you're looking for a simple way to turn great communication into lasting relationships, Squarespace is a great place to start. Go to squarespace.com for a free trial. And when you're ready to launch, go to squarespace.com slash think fast to save 10% off your first purchase of a website or domain.

12:25Thank you so much, Matt. It's so great to be here with all of you. And I want to just start by asking why are stories important for interviews in particular? The thing that I want to share with you today is to just think about how stories are important for three reasons. They connect you with others. They show your values and your experience in a memorable way. And maybe most importantly, they give you an opportunity to share with somebody you just met, who you really are. They can give these very deep insights very, very quickly into the kind of person you are. So the three things that every great story has are conflict. We sometimes think we have to appear as strong and put together and we want to of course be professional and put together in interviews. But remember that sharing a conflict, something difficult that you've been through that you've been able to overcome, that's one of the best stories you can tell in an interview

13:26because it gives you a chance to be vulnerable but at the same time to really put forward some ways that you've contributed to a past organization or a team that you've been a part of or even a family. So conflict is number one. The second thing is beat. Every story has beats. And what I mean by story beats is it has scenes. If I tell you a story about the time that I overcame that big conflict, I'm going to have one beat where I tell you about what the world was like before, you know, very briefly. I set the stage, maybe give you a tiny little moment of once upon a time everything was going great. The second beat might be and then one day I woke up and I got this call that changed everything. And then the next beat might be and then what happened? What did you do next? Those beats are essentially what happened in the story. They're your plot points, your action. And every moment of action, you can do this very, very quickly

14:27and I'll give you an exercise to practice for that in a moment. But remember that something has to happen in a story. It can't just be an anecdote. It can't just be one little moment where you feel a certain way or something happened. You gotta tell us what happened next and how you reacted to that. And then finally, transformation. So we've got conflict, beats and transformation. Transformation is where you get to show what happens to you because of the conflict. You get to give us a little insight into the way that you react to something difficult, something challenging, maybe even something that is a weakness of yours that you have turned into a strength. And not in a way that feels phony or that you're pretending. This is genuine and it'll require you to do a little digging probably to really think about this, to think about first, what are your weaknesses? That's your conflict. And then how have you transformed?

15:28You know, maybe your weakness is that you are naturally a really unstructured person. You find it really difficult to keep it track of a lot of details. Maybe your story is that you have seen that weakness. You've recognized that it's a challenge for you that you have to overcome even if you're naturally a certain way. And so you start to put together a story about you went to a training to learn how to master a Microsoft Excel or you learned how to manage a team by really thinking through the different steps and a project to get to completion. And now you're the most organized person that anybody knows and you can tell that story very quickly using those story beats of those key moments and talk about how, hey, this is still how I'm hardwired but I figured out how to make this actually a strength because I'm aware of this weakness. And the question, why do you want to work here? If you can use the framework of the story of my life

16:31has led me to this job here now. What am I going to say to show the story of my whole life led up to this moment? Think back to the things that are genuinely true of you, the experiences that you've had. And how can they add up to this weird combination that somehow works because it is genuine of, okay, all of these different pieces have come together for this specific thing now. So the last thing I want to say, I want to give you a little homework to practice and you can use some of the suggestions that Matt was making about using an AI tool or recording a voice memo or talking to a friend. I want you to tell the story of your life in one minute and I want you to time yourself. The best way, by the way, is if you can do it with another person, but you can also record yourself. I want you to think about the job that you want. And the story of your life should lead you to that job.

17:32Then I want you to set the timer again and do that two more times. The story of your life in one minute, but each time you tell it, you can't use any of the details that you did the previous time. So each time you have to come up with new details, it has to be just one minute. What this will do is it will force you to get deeper into your own story and to think of things that aren't obvious. Thank you so much, everyone. This has been so fun to share with you. And I hope that some of these tools have been helpful. Laura, thank you so much. The idea of really thinking through how we put our stories together can differentiate us and help us to be more clear and concise. I really like the idea of identifying challenges of thinking about the beats and really using the practice techniques that you shared to really help. And I'd like to end by simply saying the pre-work you do around understanding how you best fit and differentiate creating themes, stockpiling information and then leveraging the ideas that Laura shared

18:34around how to craft a big story. This will truly differentiate you and you will come off as authentic and real. In a world where AI can perfect and polish everything, being human and being able to tell your story in an authentic way will really make a big difference. Thank you, Laura, so much for joining me today. Your insights into what makes for a good story really augments the overall process for differentiating ourselves in interviews and networking. I hope everybody is taking away what we can do in advance to prepare, how we can actually practice. And so we can end up delivering our best selves in these situations. Thank you for joining us for this quick things episode of Think Fast Talks Marked, the podcast. I really appreciate Laura and her insight around beats in stories. Really thinking about those beats, those areas you emphasize can be incredibly valuable. To learn more about these interviewing skills

19:35and other communication skills, check out our back catalog. We have hundreds of episodes to teach you useful, important communication skills. And be sure to check out our learning community at fastersmarter.io slash learning, to learn skills and tools to help you deal with the issues that are confronting you in your communication. Thanks for joining me for this quick thanks episode. If these takeaways were helpful, I'd love for you to listen to the full episode that started this conversation. There's more context, more stories, and more tools to support your communication. Give it a listen. And as always, thanks for your support. Before we wrap up, I just want to say thank you for listening. It really means a lot to hear how people all over the world are using these ideas in their own lives. It inspires me and the whole team that brings you this show. If you want more episodes and resources, feel free to follow, subscribe, and explore past conversations. We're grateful for your support of ThinkFast TalkSmart.