#324: Kevin Espiritu – From Zero to 3.6 Million Followers Building The World's Largest Gardening Media Company

Kevin Espiritu is the creator of Epic Gardening. Kevin has amassed over 3.6 million social media followers, 11 million podcast downloads, and 42 million blog visits. Additionally, Espiritu has authored two books, ‘Field Guide to Urban Gardening: How to Grow Plants, No Matter Where You Live” and “Grow Bag Gardening: The Revolutionary Way to Grow Bountiful Vegetables, Herbs, Fruits, and Flowers in Lightweight, Eco-friendly Fabric Pots.”

Sponsored by...

Connect: 1+1=3. My new course on how I've connected with some of the world's most interesting people. Available for preorder now for $100. Price will increase when the course actually drops on Monday, March 6. Check it out here.

Timestamps

(0:00) Intro

(3:43) Hanging Out With Carrie Underwood & Kehlani

(5:01) YouTube Celebrity vs. Traditional Celebrity

(8:31) Kevin’s Early Days In Business

(12:09) Lessons From Tucker Max & Book In A Box

(16:15) Communication Skills

(21:40) Moments That Led To Self-Awareness

(25:00) Free Will Vs. Fate

(27:52) Mind Virus (of Gardening)

(29:50) Why Do We Share?

(31:34) Gaining 2.3 Million Followers On TikTok