#33: Why Your Wardrobe Is Part of Your Brand with Kati Kons

Ever wondered why some creative partners command attention the moment they walk into a room, while others fade into the background? It might not be about what they say... but what they wear.

This week, Kevin sits down with wardrobe stylist Kati Kons of A Portrait of a Girl on Fire, a Washington, DC–based fashion expert serving the wedding industry with a unique and inclusive approach. Specializing in nontraditional wedding attire for queer folks, and styling everyone from nearlyweds to guests to creative partners, Kati helps people feel confident and aligned with their identity and brand.

Together, Kevin and Kati dig into what it really means to “dress the part” in the wedding world. Spoiler: it’s not about black-tie gowns or stuffy suits. It’s about showing up in a way that reflects your values, your personality, and the clients you want to attract. Whether you're working a wedding, attending a styled shoot, or mingling at a networking mixer, how you dress is part of your first impression, and it can either build credibility or create confusion.

They unpack how style affects perception, why authenticity always wins, and how to navigate personal expression. Kati also shares practical tips for building a versatile, brand-aligned wardrobe without breaking the bank, and how to feel more like you in a world that often expects a uniform.

Highlights:

Why your personal style is a branding tool
How to dress for the clients and events you want
Tips for finding confidence in your clothing
What not to wear to networking events (and what to wear instead)
How your wardrobe affects trust, credibility, and bookings
The psychology of “dressing the part” and why it works

If you’ve ever struggled with what to wear as a creative partner, felt pressure to dress a certain way, or wanted to feel more authentic in your professional wardrobe, this episode is for you.

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