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Today, I'm joined by Megan Roup, founder & CEO of The Sculpt Society.
A digital women's fitness platform, The Sculpt Society delivers joyful, sustainable, and time-efficient workouts to 300K global members.
In this episode, we discuss designing life stage-specific exercise programs.
We also cover:
"Commit to less, show up more" philosophy
Experimenting with ancillary product launches
Centering community and executing pop-up tours
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Website: www.thesculptsociety.com
The Sculpt Society's Instagram: https://www.instagram.com/thesculptsociety/
Megan's Instagram: https://www.instagram.com/meganroup/
7-day free trial available on www.thesculptsociety.com
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
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Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:22) Megan's background
(02:17) Body image struggles
(03:16) Teaching NYC
(04:30) Why "Joyful" movement
(06:22) IRL teaching
(09:12) Motivating at-home workouts
(10:41) Commit to less, show up more
(12:14) 300K global members
(13:26) Building the team
(18:12) Post-pandemic equilibrium
(19:13) Two-bucket growth strategy
(20:17) Growing the brand
(23:38) Staying rooted in community connection
(25:01) Strength training launch
(26:20) Life stage programming expansion
(27:20) Nutrition launch
(29:15) Clear POV
(30:26) Equipment and activewear experiments
(31:23) 2022 activewear bust & 2024 sellout
(32:26) Profitable growth goals
(33:17) Best-in-class life stage platform vision
(33:51) Annual pop-up tours since 2021
(35:28) Where to learn more
(36:07) Conclusion
I intentionally always wanted to create a space where
women could feel seen, invited, and welcomed,
and leave my class feeling successful no matter what
the level was, immediately that resonated.
And it comes from a place where that's what I was looking for.
In my early 20s, I really struggled with feeling that.
If I could give the gift of showing people
how to move their bodies in a joyful way
and in a way that connects them back to themselves
to feel confident in themselves, that's truly
the most powerful gift I can give any woman.
And I think it's the gift I wish I had.
Welcome back to the Fittance Outer Podcast.
I'm your host, Joe Mnair.
Today I'm drawn by Megan Roof, founder and CEO
of the Sculpt Society.
In this episode, we talk about building
a digital fitness brand rooted in joyful, sustainable movement.
Megan shares how she went from teaching small in-real life
classes to scaling a global community,
plus we discuss designing workouts for real life,
expanding in the midlife programming and nutrition,
and how Megan fosters community as the platform grows.
Let's get into it.
The Fittance Outer Podcast is presented by EJIM.
EJIM's smart fitness ecosystem is transforming health care
through exercise, combining strength equipment
with AI-powered software and corporate wellness platform
well pass, it's leading the shift
to proactive preventative health.
Learn more about EJIM's intelligent workout solutions
at ejim.com.
Hi, Megan. Welcome to Fittance Outer.
Thanks for joining us.
Thanks for having me.
Yeah, excited to chat.
I think some listeners might know you might know
Sculpt Society, but for anyone who's not familiar,
maybe a quick introduction about yourself
and what you're building, and then we'll get into it.
So my name is Megan Roof.
I am the founder and CEO of the Sculpt Society,
which is a digital fitness brand for women.
We provide Sculpt Strength cardio workouts online,
and it's really all about sustainable,
effective, feel-good movement, really joyful movement,
and workouts that you can do at home.
Huge, you've been crushing it.
Like I said, I think a lot of folks will be familiar with it,
but how long have you been in the fitness space,
creating content and structure,
and how did we kind of get to where we are today?
Yes, so I am a former professional dancer.
I was trying to make it as a dancer in New York City.
I had multiple side hustles.
I started teaching fitness and really fell in love with fitness.
I really struggled with body image and my relationship
with movement and working out in my early 20s.
And it wasn't until I discovered a way of moving my body
that felt really joyful and fun
that I was able to start to heal that relationship.
And as I started to teach fitness,
I was also dancing professionally,
but was starting to really fall in love
with connecting with other women
on how to feel confident through movement.
And so I started to dive really deep into the fitness industry
in New York City.
It was exploding at the time, boutique fitness.
So many different modalities, everything from yoga
to reformer polades to scope classes,
cardio classes, dance cardio.
And it was really cutthroat,
and I still feel like the fitness industry
can feel really intimidating for a lot of people.
I felt punishing, it felt unsustainable.
And I wanted to create something different.
I just felt like the class in the community
that I was looking for didn't yet exist.
So in 2017, I started renting space
at little studios in New York City,
teaching the scope society, growing my community.
I mean, sometimes I would get one or two people in my classes,
but I knew what I had was special
and I knew that if I could just get people
into the room to experience the class, my energy,
and just how empowered and joyful and confident
they would leave my class feeling
that they would tell their friends and come back.
And so I think it was a combination of that,
also using social media and really growing my online presence
that word started to really spread.
And then eventually we started,
or I launched the scope society app in 2019.
So we are now fully digital.
Of course, we went into the pandemic
early, a couple of months after I had launched.
But really for me, the scope society
is really showing women how they can move joyfully,
how they can move in a way that doesn't require them
to be at the gym for hours a day and kill themselves.
Like I feel like for me, I grew up in that era
of like more is more, you know,
we should be doing an hour of cardio,
an hour of this, an hour of that.
And it's just not realistic.
And I think at the scope society,
we really are transforming how women are thinking
about their bodies, feeling in their bodies
and how they show up to movement.
You've said it a couple of times now,
you want the work else to be joyful,
you want to inspire joy, you want to, you know,
that kind of idea, even now,
in like the modern fitness landscape,
we're starting to get to this place where it's,
okay, it's not as much about intensity,
it's not about how you kill yourself.
People want it to be sustainable.
They want longevity, obviously, very trendy,
but this idea of joy, like did you arrive at that early on
and like say the 2017,
and you were, this is what I want this to be
or have you come to that over time
because it does resonate now with I think
where consumers and health seekers want to be.
It always has been and I will say like at the time,
it felt like such a pivot from every other experience
that people were having in the fitness space.
And still now, right?
I think people, they expect to come,
they feel intimidating, right?
It's a really intimate experience
when you go to work out with someone at home online
or in a studio, right?
You are in tight spandex, it's your body, it's vulnerable.
And so I intentionally always wanted to create a space
where women could feel seen,
invited, in welcomed and leave my class
feeling successful no matter what the level was.
And I think immediately that resonated.
And it comes from a place where that's what I was looking for, right?
In my early 20s, I really struggled with feeling that.
And I think if I could give the gift of showing people
how to move their bodies in a joyful way
and in a way that connects them back to themselves
to feel confident in themselves,
that's truly the most powerful gift I can give any women.
And I think it's the gift I wish I had
when I was struggling in my early 20s.
So it really was intentional from the start.
And when you talk about initially running spaces,
teaching classes, it's funny to think about now,
I don't even know that I've talked about it in a while,
but like that's how I started in the fitness industry.
I was a group fitness instructor, a personal trainer,
started sub leasing spaces, then open my own gym,
open multiple gyms, like that is oftentimes a path
for so many people that are passionate about this space
and they do feel like they have something to offer,
they have maybe a little bit different take,
but navigating that, especially in New York City
is much more difficult.
Did you kind of always have that sense of like,
hey, I can build a not just like a legitimate business,
but a big business and this is what that looks like over time
or I'm sure there's been lots of twists and turns,
but I guess how does your vision match
like what it became?
Yeah, I think initially I didn't,
digital wasn't in my mindset when I started the scope society.
I knew what I had with the scope society was special
and I knew the energy that I brought to my class was special.
I think as time went on, the digital landscape was changing,
so the pelotons of the world and digital was starting to grow
and myself kept on really asking myself,
how long can I do this for in real life,
this schedule that I'm on, right?
So I was teaching probably a similar schedule to you,
like multiple classes a day, private sessions,
and so I saw that opportunity of digital as a way to scale
and to have this be something that I could do long term.
I also felt like I saw that growth on social, right?
Like I was able to connect with so many different people
in my community that didn't live in New York
and wanted to take my classes.
And so how could I give them the opportunity to take a class
with me and not necessarily be in person?
So I definitely, I think that that shift happened quite quickly.
I think like a year into the business,
I was like, okay, maybe this is a path forward for me
that I can do.
And then I think digital fitness is such an interesting way.
It's so different from an in-person class,
but I will say my in-re-life experience,
I think is so important and how a class translates online
because I know the moments in class, right?
All of those hours that I spent teaching in life
in real life, IRL classes, right?
I know those moments in class where it's hard
and that members are gonna take a break
or they need a motivation or something, right?
So I think that's where I do think the skill
of teaching a class online does require an instructor
to have done all of those hours of teaching in person.
Talking about trends, talking with other founders
and builders, executives, thinking about what,
how does this actually translate to like the everyday
consumer on the other side of this?
Like we talk about all these really cool things
and wearables and AI and, you know, everything that's happening
and it's like, what about that person, you know,
that I was training mom with three kids
and, you know, we're in the gym
and she's telling me about like what her experience is with
with health, nutrition, sleep, stress
and it's like, how does it resonate with that person?
Yeah, so it's crazy important to just, you know,
yeah, what is it production?
Like what is the class like
and what are all the different movements and choreography
but like, how does that translate to use
around the other side of this screen?
And I also think the motivation is different
when you are talking to a member working out at home
versus a member who is maybe booked in IRL class
that we have in New York City.
It's hard.
It's, I'm not telling you to take like your vitamins.
I'm telling you to put on your workout clothes,
press play and work out with me at home.
And so how can I motivate someone?
How can I make it something that they can show up to every day
to look forward to, to be consistent with, to build the habit?
Those are all, it's a hard, it's a hard thing to do.
And I think for me, it's really been showing women
how we can get in movement in a short amount of time
consistently where that's the secret sauce.
So I'm constantly honing in on this motto of
commit to less so that you can show up more
because it can feel very overwhelming to anyone
who's like, wait, there's all or nothing mentality
unless I have an hour, it's not worth it.
How can I show you?
What we can do in a 15-minute class
and how that's going to set the tone for your day,
for your physical, emotional wellbeing,
for your mental health, how that's going to transform
how you enter the workspace, your relationships
with your kids, your husband.
And so for me, it's been really empowering
as I've gotten older too.
And my schedule's almost felt like it's gotten even tighter
how I live into that messaging too.
Because on the days where I'm not teaching a class,
I'm self motivating at home too.
And it's really been such a sense of freedom for me
to give myself that permission.
Okay, I don't have 30 minutes
because even sometimes 30 minutes feels overwhelming.
I have 5, 10, 15 minutes and I'm going to show up
because I know that that's going to build consistency,
it's going to build habit
and that is where the long-term benefit comes in.
We talked a little bit about, you know,
kind of finding this path to digital obviously leveraging
the online, present, social media.
And you can kind of speak to whichever,
whatever you're comfortable talking about.
I don't know what you talk about publicly.
And just to give people a sense of like,
how big this is, like how big a sculpt society,
whether it's personal metrics followers
or a number of users on the platform
or how do you kind of quantify that?
Yeah, we currently have a global community
of 300,000 members at the sculpt society.
And then as far as my community on social media,
with my personal account and the sculpt societies
about under 2 million followers and community members.
So we are reaching people far and wide
and globally, which is really exciting.
As people think about navigating this
and we talked about individual kind of instructor influencers
all the way up to, you know, a Peloton,
a global, massive, you know, platform.
I think there are a lot of like considerations
that people have, which is like,
this could just be, you know, making a group.
And like, this is me and I'm the individual
or it could be the brand.
You did a great job with sculpt society
or this could be kind of a hybrid thing
where I'm teaching and I have a physical location
I also do online or maybe I license my content
to another platform but do my own thing.
Like, how did you navigate that?
At what point did it go from like,
hey, I'm doing this and I can create this digital platform
to like, hey, this is a business
and we're reaching hundreds of thousands of people
and now I really need to like make it more operationalized.
When I launched the sculpt society app,
I wanted to make it as big as I could.
I don't come from a business background
but I definitely have a marketing brain
and I knew that my product was really good.
So that was always intentional
but it was just me for the first year plus,
I had some very, very part time help here and there
but I mean, I was answering customer service emails,
I was talking to my factory about making equipment,
I was wearing all of the hats
and I was so important for me to learn all of those jobs
because now with a team of 17 full time employees
and a lot of contractors, I know a lot of those positions
and I think that's been really helpful
but if I could go back in time, I would say
to my earlier self in the business
to start to build out that team sooner.
I think I waited definitely too long to build the team
because I think I could have scaled faster
in the beginning had I had the right support in place.
And that's kind of like why I was asking the question
because there are those trade-offs
and what you're focusing on and what you,
it's kind of the same thing as like when you're maybe
like a instructor or operator
who's running a brick and mortar studio,
it's like you want to be able to do the thing
that you're good at, that you're passionate about,
that like that's really making the difference
in terms of like the impact on the people's lives.
And so any amount of time
that you're spending answering customer service emails
is that it's kind of like not the thing
but that's what's required obviously
when you're an entrepreneur and kind of making things happen.
How did you even start to think about,
oh, this is how I build like infrastructure,
a team hiring like now you said 17 plus,
you know, employees and things like that.
I mean, it was slow, it was slow.
You know, I think our first hire is still with us
and she is head of director of community.
She started as in the pandemic, she emailed me
and we had had a couple of chats before
but wanted to help me and I was like, you know,
I'm drowning in customer service emails
and it's so important to me that I'm getting back to members.
So she started, you know, like five hours a week
and that role grew and then my husband,
I planted the seed early on with him
and I was like, you know, maybe you can come on board
and he came on board as my COO
and now he's the COO in president
and he comes from definitely much more of that corporate background
that I do not, you know, until the scope society
I'd never worked in an office.
So he started to really help just clarify together
like who the next roles could be and by the way,
like it's never the org chart system of it all
in the beginning can feel overwhelming
and we had some hits and misses
and we're still, you know, fine tuning it
but I do think that helped me just get clarity on it.
Okay, who are these next roles that we need to start to build out
and I think for us our first few hires
were much more on the like operational marketing side
of building out our email flows
and what those looked like.
So I don't think there is a right answer
but I do think having, I think for me
it was leaning on Morgan to really help me think about,
okay, who are the people and the roles that I need to hire
that's going to help me expand this business.
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now obviously launching the app going into the pandemic
there's all sorts of interest in at home
and that's the future
and then even for some of the larger companies
that kind of cools coming out of people
want to get back to the gym
they want in real life connection
and community and all those sorts of things
now maybe some type of return to normal equilibrium
like with people using it
but what are you thinking about
as it relates to growth
and what is like the community as it exists today
and then maybe where you want it to go?
Yeah I think you know
of course during the pandemic
we saw just the rise of all of these fitness brands
and I think now post pandemic
we are definitely seeing those businesses
that have survived and are thriving
and I think they all have a very clear point of view
I think the customer is a little bit more savvy
and like and a little more demanding on what they want
from their you know at home fitness program
but I think the benefit of the pandemic
was a really showing people how they could work out at home
and so I think post pandemic
it's not or it really is and so I think people
yes are going back to their IRL experiences
but they're also weaving in their at home subscription
fitness platforms that they love
so I think it's you know
how do we show people how they can use both
how can you take the scope society to the gym
maybe you're taking the scope study to the equinox
and working out with us there
but I think for us as we start to look at growth in 2026
we of course have our performance marketing bucket
I like to look at it in two buckets
performance marketing where we're spending
some of our marketing dollars on ads on meta and tech talk
we have an internal influencer program
that really works with different influencers
affiliates gifting and then we have our brand bucket
where we really are looking at it in two parts for brand
it's our current members
how are we investing back into them
with IRL activations pop ups around the country
even just zoom calls to introduce them
if they're a new member to the brand
if they have any questions
zooms to celebrate milestones with us like our birthday
you know things like that are so important
to continue that connection and that deep emotional connection
so many of our members have with our brand
and then the other side of that brand bucket
is continuing to expand our brand awareness
and so for us we went through a really big rebrand in September
and to celebrate that rebrand
we did our first out of home placements
we did a big billboard in New York City
we did wild postings around New York
we did our first national TV commercial things
that like I don't think I would have ever dreamt about
a couple years ago
but to just a really start to expand
there are so many people who still don't know about us
so how can we get new eyeballs on the scope society
educate people from a brand level
and really story tell the heart and soul of this brand
and this workout so that so that people get
start to get interested if they haven't yet heard about us
so that's been really exciting
and I think as we look towards the next two to three years
it's really leaning into brand
and leaning into both of those parts
really investing as we always do into our community
and then also in a brand awareness way
yeah it's really cool to hear about the kind of Zoom calls
and I guess it sounds like check-ins one-on-one
or in groups of people
because it is one of those things
you there is this kind of connection and affinity for you
Megan like and that's how people may find out about
and access the brand
but there is the other side of that
which is like this is a broader platform
it's not just you and you're kind of in that sweet spot
of like you know people feel like they know you
there's some familiarity but you're not some big like
oh company X like platform digital fitness platform X
where it's like you don't have any relationship with anybody
I just think that that's so important to me
people in this in 2026 support people
they're not supporting businesses right
and so it is important to me that I am still so involved
and having those Zoom calls and connecting with my community
you know I am so lucky I have a business
because I built a community you know
I am very clear on that
and so making sure my community knows that I am
in my direct messages on Instagram
having conversations in the messages on our workouts
reading you know feedback
getting that feedback
creating content workout programs
with that feedback in mind so that my members feel supported
they feel seen they feel heard
that is so powerful and I am so lucky that I can
right that I can we're such a nimble team
I can schedule a Zoom call like you know
for all new members next week and we can get on
and I can jump on and I have like an hour long conversation
and it's so fun for me because you know
I get to have these real honest conversations
that I get to help support women
and they in turn feel supported on their journey
and less alone in it.
If you go like this thing about maybe others have had
like a summer trajectory it's like
or any kind of like founder
you ultimately like you want to get to this spot
where like you built the thing
and you kind of want to have all the benefits maybe
and then you start to lose touch
and lose sight of maybe what got you there
or the community aspect
or it does just get bigger and there is a team
and there's all these excuses why maybe
you're not the one who's doing it
you're not doing the kind of hand-to-hand combat
of like the everyday community building business
but that is what makes it what it is.
I guess you want it to continue to have
that kind of like small accessible community
feeling no matter how big the kind of platform
user-based gets.
I think you still can you can do that
it's up to me right
my feet are planted on the floor
I am not special
but I want to make people feel seen
and I want them to love moving their bodies
and I want them to feel confident
I know my members feel that for me
it's really coming from a passionate honest place
and I am really rooted in my why
and so it doesn't matter
I just want to for me I want to connect
with as many women as possible
that resonate with the brand
and resonate with the workout
and so that doesn't change anything for me
I think it's just wanting to reach more people
to help transform their relationships
with their bodies and working out
because that is so powerful.
One of the things we talk about was joy
and bringing joy and experiencing joy
as part of exercise and movement
and moving your body.
I think that's you know 100% on point
and was super insightful of you early on
to be able to identify that.
The other thing is even in the name
sculpt sculpt society like it's huge right now
Pilates reform like all the different things
in terms of maybe even the kind of rise
of strength training women getting more
into strength training.
So you were kind of on point with that as well.
What other types of modalities, movements, goals
are you hearing about from women
or are you thinking about kind of introducing?
Yeah, so we brought strength to the sculpt society
about a year and a half ago
and it's been so successful for us.
We do it the sculpt society way.
So it's done to the beat of the music.
It's very joyful and uplifting and approachable.
So our core modalities at the sculpt society
are sculpt strength and cardio.
So really leaning into functional movement, mobility
and cardio and showing women, you know,
if they don't want cardio,
how we can do that in a low impact way.
So we have a lot of classes that don't require you to jump.
But I would say the biggest thing for us
is life stages.
I think what's been beautiful for me is, you know,
I founded this company when I was dating my now husband.
I then got engaged.
I then went through pregnancy twice, postpartum twice
and I just turned 40.
So at every stage of my life,
I have created really robust programs.
So we have a beautiful bridal program.
We have a top top braided prenatal
and postpartum program.
We have fertility.
So if you're going through IVF, trying to can see pregnancy loss,
we have a really robust fertility program
where we connect with doctors
and there are workouts paired with that.
And then we just launched our paramanopause and metapause
midlife program.
And this has been huge for me,
not only just educating selfishly myself
on what is next to come,
but also, you know, I think it's overwhelming
for someone 40 plus.
How are they supposed to move their bodies?
We're getting told so many different things.
I mean, when I hear sometimes these experts talk on midlife,
I'm like, are we trained for the Olympics here?
This is crazy.
What regular woman 40 plus with a busy life can do this?
So how can I show women a realistic way
to strength train, to do mobility, to do deep core,
pelvic floor, cardio, all the things
that are so important in midlife
and also at the same time have educational conversations
with experts and doctors about your hormones.
About bone density, about sexual wellness and nutrition.
There's so much there.
So that just launched.
And so life stages is so important to me.
It's really become almost the backbone of what we do.
I really want women to come to us
and feel supported at every stage of life.
We also just launched nutrition in January,
which has been huge for us.
We have a food freedom guide.
We created with a registered dietitian
and Intuitive Eating Counselor, Sammy Brondo.
So not only are there delicious, nutritious recipes,
but we have this food freedom guide,
which is all about Intuitive Eating and educating women
on how to heal their relationship with food
because that is also incredibly important.
Not only to my own personal journey,
but I think for most women,
how having a complicated relationship with food.
So there has been so much that we have continued to do,
but I think, again, like I said before,
that direct line to my community
and listening to what they need.
And also to what I need, right?
Like I'm evolving alongside my community.
And I know the things that I need
and I'm creating are the things that my members are too.
You know, you kind of talked about it,
like being super dialed into the community,
but also your why and having that impact.
Also, when creating the sculpts side in the first place,
like doing it because there was maybe
a white space or void in the market,
but also like not getting sucked into the trend.
Oh, this thing modality, whatever is trendy
and people like it.
So like I'm going to do that too
versus like having your own specific perspective
and introducing that thing
because it feels right to you
or you see where it's going to be valuable for members.
Like how do you navigate that?
Like just doing the thing that seemingly everybody else
is doing and is like maybe like the shiny object
or the moment versus like no,
like this is what feels true to me in the community,
even if it might not be in the market now
or it's not evident that like people might want this,
like I feel like this needs to be out there.
So you do it, like is how hard is that?
How do you like deal with that?
We are not, the sculpts study is not for everyone.
And I say that in a way where it's like,
I think it's just so important
that you find a way of moving your body that you enjoy.
And if it's with us, amazing.
But it's so important that everyone figures
that out for themselves.
And I think with the mindset that we aren't for everyone
and that's actually some of our strength,
we have a very clear POV,
we have a very clear structure
on how we do our classes and what we do here.
You know, sometimes when it's too general
and it's too for everyone,
as far as fitness and movement goes,
it starts to just lose its specialness
and how it feels for someone who's showing up.
And I think it's important that that stays true
and for us we've stayed very true to who we are
and how we teach our classes.
Whether it's fitness equipment, apparel,
in real life, not whether, you know, studios,
if you've rolled that out entirely,
like what, how do you think about the ecosystem
and what types of things you want to do or won't do,
I guess, for the community?
Before I even had a digital platform,
when I first launched the Scope Society in New York
about six months in,
I started making our Scope Society sliders
because I wanted our logo on some sliders
and I thought it would be really fun to start selling them.
So I think I'm someone that's like,
give it a shot, why not?
You know, you don't have to order big quantities.
Let's see if the community wants it.
You know, the community's gonna tell you
if they wanted or not.
And so that was my approach initially with equipment
and then we just started to expand on it.
You know, as we go into 2026,
I think we probably could give our equipment section
some more love, it's beautiful equipment
but we don't really talk about it enough.
And then we have, we dipped our toe in active wear.
I think we did our first collection in 20,
our first drop in 2022 and it was such a bust.
And I love saying that because I don't think
everything has to be a first time success
and so we took a lot of feedback in.
We, you know, it was maybe the fit, the style, the fabric
and we launched another drop back in 2024
and it was an immediate sellout.
And I think it's just being okay with trying things
and not succeeding right away and listening to feedback
and iterating and just getting better over time.
So I think it's, yeah, taking some of those smaller risks,
I'd just be curious here however you think of success
or goal setting or, you know, it's obviously like very much
like we've talked about a lot,
which is like listening to the community,
building what they need, adapting and not being afraid
to like experiment and change things.
But do you have a, this is what success looks like in 2026
or this is what I want it to be in next number of years
or just what does that like kind of goal setting
with you personally and like company look like
to know like where you're tracking?
I think it's continued profitable growth, right?
So not growth at any cost because I think sometimes
that startups can, can I get into that mindset?
So it's, it's profitable growth expansion.
For me, I want to be the best in class
life stage fitness program.
So if someone is looking, if they're a female looking
for a not home fitness program,
I really want the squelps society to be the first thing
to think about that they know that they can come
and just get a really joyful, killer workout
at any stage of life with us.
And I think for us too, it's just continuing
in the next couple of years, just continuing
to tell our brand story and just really hone in on creative
on brand and connecting with our community
in IRL touch points.
Curious how much you're willing to give on that
IRL touch points pop ups events just surprise and delight.
How do you think about that was looking?
Because it is obviously like there's a huge kind of like appetite
for meeting people and engaging
and especially wellness events and activities fitness.
Like do you think of that as like more, like I said,
surprise and delight pop up or is this like a
squelps society tour dates, big venues?
If you're you're willing to talk about it.
Since 2021, I mean, we have been a fitness company
that every year we do big pop ups and mini tours,
every single year.
So 2021, we went to New York and Chicago and LA and Austin.
I mean, we went everywhere and each year
we continue to do that in ways that we can.
And I think it's just part of our DNA, you know,
it's something that will always be important to us.
It'll always be something that we do.
It's been interesting because we've launched nutrition.
This year, we even offer our first community event
of the year was a big just not just,
but we took over a beautiful space in Venice
and we had a big farmers market and everyone got to,
it was like our own school to study farmers market
and we got to hang and chat and it was so fun
to have a community event where you didn't necessarily,
we didn't necessarily need to work out.
So I think there are ways that we can do community walks
and events like this around nutrition
where we can just, I can sit and just hang and chat
with my community.
And also we have the most amazing trainers.
I have a small but mighty team
and they are all in their own right,
you know, so connected to our community as well
and our community loves them just as much.
You know, and so I know that I can send
my amazing trainers to Chicago.
I don't even have to be there, you know,
and I know Katie is gonna sell out 250 person class.
Like, so I think it's not even,
I don't even have to be there.
Our community, you know, wants to be together.
And so I would say each year we look at our marketing calendar
and we look at our initiatives
and we figure out where we want to have different activations.
A lot to look forward to definitely seeing how the brand
continues to show up, how the community evolves.
And for folks who are interested in learning more,
joining following along, where would you point them?
Yes, you can get a seven day free trial on our website.
It's the sculptsacity.com.
And then you can use the same login credentials
to download our app or mobile app.
And if you want to find me on social,
I'm at Megan Rube and at the sculptsacity.
Perfect, we will get everything linked up,
make sure it's easy to find and I'm super stoked to,
you know, continue to follow along
and see how things evolve and appreciate you
making some time to chat with us today.
Of course, thank you so much for having me.
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