345: How to Create a Vivid Vision, with Cameron Herold

Cameron Herold: Vivid Vision

Cameron Herold is the founder of the COO Alliance and the author of several books including Meetings Suck* and The Miracle Morning for Entrepreneurs*, co-authored with Hal Elrod. His new book is Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future*.

Key Points

• If you don’t have a good idea of where you want to be going, opportunities could pull you away from what you should be doing.
• When you’re clear on your direction, you’ll be able to say yes to the right opportunities and no to the wrong opportunities.
• Most leaders have a vision but they just don’t communicate it clearly.
• A Vivid Vision is a 4-5 page statement, written in the present tense, about where you see your company in three years.
• Create a vivid vision for the whole company and individual ones for each business area.
• Dream up what you’re looking to build and then put together the team and resources to help you do it.
• Just focus on what you want to do, don’t worry about how you’re going to do it.

Resources Mentioned

• Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future* by Cameron Herold
• The Miracle Morning for Entrepreneurs* by Hal Elrod and Cameron Herold

Book Notes

Download my highlights from Vivid Vision in PDF format (free membership required).

Related Episodes

• Start With Why, with Simon Sinek (episode 223)
• How to Lead Through Uncertainty and Change, with Jacqueline Farrington (episode 224)
• Ignite Change Through Storytelling, with Nancy Duarte and Patti Sanchez (episode 268)
• How to Create a Team Vision (MemberCast 4)

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