#3589: Too Much "Exposure" Dilutes Authority

The power presence calibration is not offered publicly. It is not explained. It is not scaled.

It exists for people whose position already carries cost. Everyone else should move on.

The reference point is in the episode notes.

Authority is preserved through controlled access, not through maximized reach.

Work on your game. Work on your game.

This is Dre Balder, and work on your game is the system that turns discipline into dominance.

Today's topic is how exposure eventually dilutes authority.

Now, exposure is not necessarily a bad thing when you publish a show.

Like this one right here, you are asking for aiming for exposure through your behavior.

When you publish things on social media, you are looking for exposure.

You put yourself out there to the world in any voluntary way where you know you are going to get seen

or you position yourself to where you could be seen by people who otherwise do not know you.

Even people who do know you, but otherwise you may not have been in their conscious thoughts at the moment.

You are asking for exposure and campaigning for it, and you might get it.

But there comes a point when too much exposure starts to dilute your authority.

And that's the topic here today. We're going to explain this.

And the frame that I'll use for this is myself for a year and about four months, close to a year and a half.

I did a live stream. I would do this live stream every morning at about 8 a.m. Eastern on every platform that allows streaming.

So this will be on YouTube, Rumble, LinkedIn, Facebook, TikTok, Instagram, and I'm thinking I'm missing one more.

YouTube, Rumble, LinkedIn, TikTok, Instagram, and there are two more that I'm not even remember right now.

It was like seven different platforms I was streaming on, but whatever was everyone's allowed streaming.

I was streaming on all of those platforms.

And after that 16 months was basically came at the end of 2025.

You're listening to this. We're probably in the spring of 2026.

I realized the consistent live streaming was creating a trade off that was first of all very clear.

And secondly, it was not a type of trade off that I want. Everything has a trade off.

Anyway, everything has an opportunity calls opportunity calls for those not familiar with the term.

That's just everything that you cannot do or have because of what you've committed to doing or having.

So if you commit to going to sleep, then you can't be awake on your computer.

If you commit to being on your computer, then you can't be sleeping.

You can't do both at the same time. So opportunity calls is everything that you can't do because of the thing that you are doing.

You live in New York, you can't also live in Seattle at the same time.

If you're physically better said, if you're physically in New York, you can't physically be in Seattle at the same time.

That's an opportunity calls.

So one of the trade offs that I've streaming was what we're talking about here today is that it was diluting my signal a little bit too much.

And I'm going to explain what that means not for me personally.

I'll use myself as an example when necessary here, but it's really for you to understand.

Because what initially can serve as visibility over time can begin to undermine your position.

If there's a little bit too much circulation happening in the wrong ways, prolonged exposure in any kind of exposure like exposure to the sun.

I saw this video on social media yesterday, this girl she had apparently fell asleep laying out on the beach.

And there's a white girl and her she was very dark.

You'd see her skin was extremely dark and she had this peeling of skin coming off of her stomach.

She was just peeling off the skin that was coming off of her stomach and it looked funny for the video.

And she looked surprised and seeing it happen, but that's not good for your skin.

Now that kind of stuff leads to wrinkles earlier than you should be having wrinkles.

So prolonged exposure changes the relationship between the signal between a signal and the level of authority that you want to create.

Your signal can be all different levels of you.

Only creative authority is a certain signal you have to send out to a certain audience and a certain way.

Let's get into it so you understand this better point number one today.

Stop it once again.

Once again, this exposure eventually dilutes authority number one.

Constant access erodes perceived leverage long story short.

If people feel as if they have constant access to you and you are always available with that access, whatever it may be.

Access is not necessary.

Meaning that they can come into your house.

Access doesn't mean that they actually know you personally.

Access just means that you are around available and broadcasting being seen.

You are on the scene.

When you are constantly accessible, then the leverage that you have with an audience who sees you that way eventually goes down.

Because the audience looks at you and say, okay, what is person is always here.

So their presence or whatever they're doing may not be that valuable because it's always here.

It's always available.

Now that may sound interesting coming from a person as a show that comes out literally every day.

But the difference between what I was doing in that live stream and what I'm doing here on this is that what I was doing in that live stream.

Actually, every day was I was talking about current events.

I was talking about whatever was happening in the news and a good thing about talking about current events.

I talked about this in the past.

Good thing about talking about current events is that you never have to fish for material because there's always something happening every day.

There's something happening.

And as the musician Drake once famously said in his song, if they don't have a story, they'll make one.

So if there isn't something actually happening, then the media will make up something that's happening just to get people talking.

And because that is their business model, get people talking about something that's happening, whether it's real or made up.

And that's how they are able to sustain.

So when you are doing what I was doing with the live stream specifically and talking about things that are going on, aka current events.

Good thing is I never had to work hard to figure out what to talk about because it was always something.

Now contrast that with this show, this show right here is not current events every once in a while.

I will talk about a current event.

Usually there's a lag time between when I record on it and when you actually hear it.

I'm usually I'm recording episodes one to three months before you actually hear them.

I can do that because this material is every dream.

It doesn't matter when it comes up because the material is all it's timeless material if I may say so myself.

And because what I'm sharing here on this show are principles, strategies, systems, modes of operation.

These will apply all the time no matter who you are.

Even if you just heard of me yesterday or you've been listening to me for eight years.

The principles and strategies and systems always apply.

This is not me just making myself accessible telling you what I'm randomly thinking that day about the news that happened yesterday.

That's what I was doing on a live stream.

That's the type of access that was eventually got to the point that it was the hooting signal that didn't make sense for me anymore.

But this show is not going to get that way.

I mean, I'm always going to do the show forever at some point.

I may stop doing the show.

We'll see.

But this show is different because evergreen material.

This is my official record.

I've always said this.

What I record here on this show when I publish on this platform is my official record of where I stand on certain subjects.

If it I don't have an episode on this show about it, then I have not shared my official record.

I may have talked about it, but my official record is what I record here.

Because this is the platform that's going to stand as the drape Baldwin faults library.

That's what this will be officially.

So anybody who hears this.

If one day I die and that wasn't in my will, you play them this episode and make sure they hear it.

So when people can access you constantly or consistently.

And there's no cost and there's no consequence.

And familiarity starts to replace the gravity.

Gravity is the pole that you have on people simply because they see value in your presence.

Simply because your presence is not always there.

Anything is always there.

People eventually say for granted.

Your authority weekends when your presence is routine and not selective.

The other thing about the live stream is it is a live stream.

And when you're live streaming and if you see anybody live streaming, it's a very popular thing to do these days.

There's one specific element that a live stream offers that this that you're listening to right now does not offer.

And live stream is literally live.

So that means you know exactly where I'm at.

And what I'm talking about and what I'm doing every minute that I'm live streaming because I'm right there.

I've doing the stream.

This show right here.

I just told you I record this show.

The episode that you're listening to was recorded once or three months before you actually heard it.

So you don't know where I'm at right now this moment that you're listening to this because it's not live.

Another thing the other element that a live stream has that this does not have is an active commentary element.

When you're live streaming, there are people listening, watching, leaving comments while you're talking with hopes of you noticing their comment and engaging with their comment.

They're having direct conversation with you.

That's the access that I'm talking about my live stream.

I provided access and I was able to build an audience doing it and grab some fans doing it.

Some of you listen to this may have found me through those live streams.

This is different because there's no commentary.

You can't get my attention in the middle of this.

There's really no comments on, but there are comments on in the podcast platform.

Let's have you put your video out on YouTube.

People can leave comments on the videos, but I don't really read or reply to YouTube comments that much these days, hardly ever at all.

I used to read and reply to every single comment that came through my YouTube channel back in my heyday of making basketball videos, but not anymore.

I don't do that.

I don't make myself that accessible anymore to engage with people via social media, especially random commentary.

Also, on most audio platforms, there's no comments.

Spotify does have a comment section, but I haven't checked the comment section on my show on Spotify.

And on time, hopefully there's not anything important there.

There is anything important.

And if you ever want to say to me, please find a more direct way to reach me than leaving a comment on social media because I probably won't see it.

And even if I see it, I might not even respond to it anyway.

So reach me in a more direct way by other ways of being contacted are pretty easy to find.

And if you're serious or fun, the whole point here is it's not access the same way on this platform as it was in something like a live stream.

When your presence is retaining, you're not being selected about where you show up.

That's good on some level when you're at a certain position and you want to need the exposure.

You need people to see you know that you exist and established that here's who I am.

Here's what I'm about.

Everybody sees me.

Everybody hears me.

Everybody knows who I am.

Once you pass a certain point in that space and I have passed that point, now the more you're around, the lesser the value of that signal.

So you get to a point where now it doesn't make sense for you to continue being around because we already know who you are.

Does that make sense?

Point number two.

Today's topic once again is exposure eventually diagnosed authority number two.

The live format, as I was just explaining, it rewards reaction over position.

I already explained this to you earlier in this episode.

The live streaming that I was doing was, first of all, I was talking about current events.

Because your live streaming does not mean you need to talk about a current event.

I could have theoretically live streamed and talked about the same things that I talk about here on the show.

It would not have drawn the same audience though.

What makes the live format interesting is that you're talking about something that's happening right now.

The great thing about live streaming, especially when you're talking about current events, is that there will always be an audience of people who want to hear what you have to say because people are usually chasing whatever is there.

Most human beings are not disciplined enough to stick to anything consistently long after the flame of excitement has worn out and keep doing it when nobody else is talking about it.

Quote, quote, quote, talking about it anymore metaphorically speaking.

But a lot of human beings will chase and follow whatever the current news item is, whatever it is.

There's something in the government, something happens on social issues, some awards show happening, something big happening sports.

There's a large swath of the population who will follow anybody, not follow away.

Whether we hit the follow button, but they'll listen to and consume anything that is around that subject because it's the hot topic that's happening right now in the moment.

When you do evergreen, you're asking for a different audience for a completely different reason.

So those of you who listen to this show, you're a completely different audience than an audience because I'm talking about a completely different thing.

Something that is more evergreen, that something that requires some level of commitment and effort and buy in.

It takes no commitment effort or buy in. So listen to somebody talking about the current hot item in the news.

That's as you follow your human instinct, whatever's hot, you follow it.

All humans have that instinct within them. Some of us have more control over it than others.

The live format rewards that on top of rewarding the overall reaction of people are reacting to you while you're talking.

If I was having a live audience and I could see comments streaming across the screen while I was recording right now, my message would be delivered in a different way.

And there would also be the added element of me maybe engaging with some of those comments.

It'd be just a different experience.

This extended streaming when you're the one delivering the stream, you train your audience to be responsive to you, which is good in some ways.

Rather than training your audience to adhere to a standard, which is what we do here on this show.

I'm not asking you to respond or react to what I'm saying.

Most of you have never written a comment or anything back to me in any way based on something that you heard on the show.

And if you have, maybe you did it once or twice over the course of over 3,000 episodes.

This show is not about me asking you what you think.

And if you listen to the way that I told, that's not really my style.

My style is not asking you to give me your opinion.

What I do here is give you my position, my opinion, my perspective, my principles.

And then I explain the principles of standards.

Not only mine, but why they work period.

And then I tell you to go do whatever you want to do with them.

I give you my perspective that you take it home with you and you apply it as you see fit.

And usually I will tell you how it fits.

But I'm not asking you for your opinion because that's not what the show is about.

And that's not the position that I'm occupying in the marketplace to ask you what you think.

I'm telling you what I think.

And what I know over time, what happens is the frame shifts from being directive to reactive.

And when you're in a reactive space, when I was live streaming, it was reactive to the news.

And it was necessary reactive to the comments, but I would engage with the comments.

There are people who I came to quote unquote, no, because I always saw them in my comments.

Whether they were a positive, negative, I think joking, trolling.

I came to know some of these people because I saw them all the time in the comments.

Many of you who listen to this show, you've been listening for a while.

You've listened to hundreds, maybe thousands of episodes.

And I still don't know that you exist because you haven't made yourself known to me.

And that's okay.

All roads eventually meet their way to me anyway.

So eventually you will make yourself known to me.

I'm patient.

Over time, as I said, you know, you go from being directive to reactive.

And if you want to be a person of authority, this is not the direction you want to be on.

You want to go from reactive to direct.

I was in a reactive state from 2005 to 2000, maybe 20 into the early 2020s.

So I spent a long time in a reactive mode, reactive, not in a negative way.

And that I will put something out people responding to without being engaged.

But now, as I want to have a stronger signal, and I'm increasing my authority and molding my position in the marketplace,

the best way that I'll describe it, what's coming to me right now.

I don't need to be reactive anymore.

I've already established who I am.

Authority cannot coexist with constant accommodation of an audience.

And when you're at a position of authority, as I've explained to you over the last two weeks we've been talking about,

and these words come up often, you set the tone and everybody else to just do it.

You don't accommodate people when you're an authority.

People adjust to you.

Commodation is not really part of the equation when you're in a position of authority.

I send out a daily motivation text every single morning that is guaranteed to have you focused, sharp, and on point to start your day.

And I promise you, you want to receive this message.

All you have to do to join my text community is to text me my number.

305-384-6894.

Once you join, we'll tell you all your options for how often you can get text by us and all of that.

Just text me at the number 305-384-6894 to get that daily motivation.

Point number three.

Today's topic, once again, is exposure, eventually dilutes authority.

Number three.

Not all visibility compounds.

This is important.

When I was doing that livestream, I had thousands of people who came to know me,

like my stuff, and were disappointed when I let them know that there would be no more livestreaming.

But it wasn't compounding.

Compounding is when word is, well, it was compounding, but it wasn't compounding fast enough,

and producing enough ROI to where it made sense for me, business wise, given where I'm at,

where I'm then, and where I want to go.

Let's put it that way.

So compounding.

Technically, it was compounding.

Compounding, what I mean is word gets out about you, and people start to know about you without you actually touching the number they know you.

Word of mouth is for lack of a better term.

That's one way that you can compound.

It's the word of mouth.

When I was doing my basketball content back in the day, there was a lot of compounding that happened.

A lot of people knew my name because their friends, friends, friends mentioned me, and then they went and looked me up

and a lot of basketball players or former players to this day still know me, recognize me when I'm out.

Just because of that basketball stuff, that compounded better than a livestreaming was compounding.

Some exposure, everybody.

Reduces diminishing returns because it flattens contrasts and it reduces scarcity, and that matters when you're looking to go to authority, or you already have authority.

Flattening contrast means there's not that much difference between you and whomever or whatever else is out there.

A lot of people livestream.

A lot of people on the internet responding, reacting to the news, making content around whatever the hot news item for the last 48 hours is.

I jumped into that pool, and I was pretty damn good at it.

I enjoyed doing it.

If it was just an enjoyment competition, I would still be doing it.

But I had to make a decision because again, as I told you, everything in life has a cost.

There's a cost to everything. There's no such thing as a free lunch.

Every minute I spent doing an livestream is just getting me closer to or further away from the position that I ultimately want to occupy in a marketplace,

in my forward vision of my brand business, and the established position that I have in the minds of the consumers who I'm looking to reach.

Those are people who are or will be clients of work on your game, university, power, presence.

Doing this is getting me closer to or further away from those people.

Answer ultimately, and I say binary.

It's a gentleman.

There's no hedging here.

Say binary.

It's getting me closer to them or further away.

Answer was getting me further away, not because the livestream is hurting my chances of drawing near attention,

but because doing the livestream was diluting, not diluting.

That's the wrong word.

It was taking away from the resources.

It was commanding resources that I could be using to do other things that would get me closer to the people or bring the people who I want in my world closer to me.

I could take the same time I spent doing that livestream and put it towards something else.

I would get a better and higher return on investment, given the return I'm looking for.

Now, it doesn't mean that the livestream did not produce a return at all.

It did produce a return.

I picked up a lot of fans.

There are a lot of people who know me like me, trust me, enjoy my stuff, and are still following me somewhere on the internet,

based on what I was doing in those livestreams.

But the question is, is doing that?

Is that getting me closer to where I want to go, given what I had to give in order to get it?

The answer was no.

You have to do simple mathematics here, folks.

Simple arithmetic.

Some exposure produces diminishing returns, and it also reduces your scarcity.

And reducing scarcity matters, depending on what type of position you're looking to occupy.

I don't want to be overall.

My overall goal in the marketplace is not to be the person who is everywhere all the time, always seen, always accessible, always visible.

There was a time when I thought that that's what I wanted to do.

That's not what I wanted to do.

First of all, it was a very crowded race.

It's like I'm like the Miami marathon, which just happened when I'm recording this.

It was just a couple of weeks ago, a week or two ago, to Miami Marathon.

And there were literally 30,000 people running into Miami Marathon.

Imagine being in a race with 30,000 other people.

It's very crowded.

But they start you in groups.

I've done a marathon twice.

They start you in groups.

And the thing is, if you just imagine all 30,000 people all running at the same time, eventually they're all running.

At the same time now, you got to beat all of those people to win that race.

Why get in a race where you got to beat 30,000 people or 300,000 people or 3 million?

However many people are on the internet publishing content trying to get seen.

I said, how about I put myself in a different game, given, and this is the part that I want you to understand.

And yes, I'm talking about myself, but I want you to take it away from me and you use this framework.

Given who are the people who've most been attracted to my message, the people who have come the closest to me.

Meaning they have taken the most steps towards what I'm offering and what I have to offer that matches with what they need.

In other words, my most valuable clients, customers, people who have been interested.

Who are those people?

What drew them in?

What is it that they're looking for?

What is it about what I've done that got their attention in the first place?

All I had to do was just do some market research, so to speak.

And it's not the market.

It's the people who are already in my world research and ask myself some simple questions.

Who have been these people?

Where are they coming from?

What are they doing?

What have they been looking for?

How they find me?

I know it answers all these questions.

And it's looking to answer all those questions.

Guess what was not coming up?

Doing live streams on TikTok was not what was drawing these people into my world.

So if I want to meet more people like him, him, and her,

it's doing more live streams, going to bring more of those people to me.

The answer is no, it doesn't.

Now, this show right here, this brings more of those people to me.

Even though there are fewer people in this pool of this show,

then there are in a pool of me talking about something that Donald Trump said yesterday.

And I understand it.

Now, what I just tell you at the beginning of this episode, everything has to trade off.

Everything has to cost.

I will accept fewer eyeballs to have higher quality eyeballs or ears.

For in the case of those you listen to this by audio.

When visibility, the flash exposure is there,

but it is not strengthening your position, then you must withdraw.

As Johnny Cochran famously said in the OJ Simpson trial,

if it doesn't fit, you must quit.

It did not fit what I was trying to do.

So I had to quit and get out of there.

I had to, uh, dash, quit.

Get it.

I had to quit.

I'll do it on that live stream.

Authority is preserved through controlled access,

not through maximized reach.

This is important for those of you who want to be in a position of authority,

depending on what that authority is, where, why, and how you wish to achieve it.

More people knowing who you are and or having access to you in some way

does not necessarily increase your authority.

That increases your exposure.

It can get you more followers.

Is that the business model that you need to be in?

Maybe.

Maybe not.

You have to ask yourself a few other high quality questions to answer that question.

Just that information alone is not enough to answer the question,

because again, I can draw a whole bunch of audience.

If I just went on the internet and just talked about Donald Trump every day,

anything Donald Trump did said or thought, or we think he thought,

if I just talked about him every day, I could draw a huge audience of a whole lot of people.

Now, where is that going to take me?

What kind of business am I going to have at that point and what type of people am I drawing?

Those questions need to be answered.

And is that what I want?

That's another question needs to be answered.

And that's where the nuance comes in here.

You have to know yourself, know your business and know your goals.

All that said was recap today's class, which is exposure,

eventually dilutes authority.

And I'm using a frame here today of why I stopped doing the daily live streams

or business day live streams.

I've been doing it for a lot of year and a half.

And I'm explaining to you through these principles why I did it.

Number one, constant access.

He rose, perceived, whatever.

So it depends on what type of beverage you want to have.

Number two, I have four months of reward reaction.

I usually talk about something as current and responding to a live audience over position.

You have a position.

There's no response.

You don't have to react to anything.

You don't react to other people.

You don't react to news.

You don't have to respond to people's comments.

You just state your position and you let the audience take it home with them.

You don't take their comments home with you.

And number three, not all visibility contents.

Some exposure produces diminishing returns because it reduces scarcity.

And when your visibility is not strengthened in your position, then again,

to paraphrase Johnny Cochran, if it or it's quoting him, if it doesn't fit,

you must quit.

You got to get out of there.

If you want to step up your authority, you know that you need to strengthen your signal

and make sure that your output is matching your potential.

And right now, you know that it's all track.

Go to powerpresenceprotocol.com.

Work when you're getting.

Dre, all day.

Some people recalibrate before things drift.

Others wait for feedback.

They can't undo.

Power presence calibration exists for the first group.

It is not designed to be welcoming.

The location is listed below in the description.

Thank you very much.