359: Why Is the Pulp and Paper Industry So Great for CDR?—w/ Natalie Khtikian & Jon Rhone, Cofounders of CO280

Many hardtech entrepreneurs develop a technology and then figure out how to commercialize it. What happens if you find an industry with potential and then engineer a solution to open an entirely new market to them?

Today's show is with two of the cofounders of CO280: Natalie Khtikian, the Chief Commercial Officer, and Jonathan Rhone, the Chief Executive Officer.

Natalie and John explain what it's like working with an industry as established as pulp and paper, structuring joint venture deals with them, and showing them the potential upside to opening business lines in carbon removal.

The deal mechanics of joint ventures for carbon removal are discussed (though probably deserve their own full show!), and Natalie shares some reasons why she is optimistic about carbon removal despite some of the headwinds the industry is currently experiencing.

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