#363: Gabriele Giancola, CEO of Qiibee, on Web3 Loyalty Programs, Liquidity’s Role in Points Programs, and The Future of Rewards Programs

Gabriele Giancola, council member of qiibee Foundation, is a prominent Swiss entrepreneur known for his contributions to the Web3 and blockchain space. After graduating with a Master’s in Business Management from the University of St. Gallen, Gabriele co-founded qiibee, where he is CEO, a blockchain-based loyalty ecosystem that helps brands run and connect loyalty programs.

Gabriele has worked with brands such as Miles & More, Etihad Guest, Renault, and Coca-Cola. Dedicated to pushing the boundaries of how blockchain can be applied to solve real-world problems, Gabriele envisions rewards as one of the top three payment methods that will drive blockchain’s growth and societal impact.

Gabriele’s areas of expertise include blockchain innovation and business enterprise loyalty programs.

In this conversation, we discuss:
- The next iteration of loyalty programs
- Consumer brands and sports clubs are now adopting blockchain
- How Web3 has continuously evolved its incentivisation processes
- Offering greater transparency and flexibility
- Calculating the value of points programs
- Creating liquidity in points programs
- The importance of partnerships for loyalty programs
- Using web3 to unlock the next frontier of loyalty programs
- The future of rewards programs

qiibee
Website: www.qiibee.com
X: @qiibee
LinkedIn: qiibee

Gabriele Giancola
X: @gabriele_qbx
LinkedIn: Gabriele Giancola

 
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