366: Behind the Scenes: How We Plan, Record, and Repurpose Every Episode of Profit by Design

Do you ever wonder what it really takes to create a successful podcast? After 7 years of hosting Profit by Design, we have fine-tuned a system that makes podcasting doable AND impactful for our business. Today’s conversation takes you behind the scenes to learn how we plan content that aligns with our business goals, what goes into the recording process, and how we repurpose each episode to save time and expand our reach. If you’re thinking about starting a podcast to grow your business, this episode is your roadmap. Join Melissa Kay and Dr. Sabrina Starling to learn more! 

Profit by Design is a Tap the Potential Production. 

Show Highlights:

• First step on the journey: find a podcast editor (Good editing is key!)
• Our heart and passion for the Profit by Design podcast
• “What do I want to bring to the world to be of service?”
• Ideas for podcast content
• Know your business’s sweet spot and your clients’ avatar to drive your podcast content.
• The BEST way to decide if podcasting is for you is to be a guest on other podcasts.
• What works best for podcast content? The validity of your lived experiences
• Systems are vital in the podcasting process!
• Three tools we use: a project management tool, Google folders, and a spreadsheet
• Think about the distribution platforms for your podcast.
• Our financial commitment in marketing dollars spent on Profit by Design
• Ideas for repurposing podcast content with the help of AI
• Simplifying our teaching and developing our thought leadership 

●   KPIs help validate our investment. 

●  Want to know more about using your marketing dollars efficiently? We can help identify the sweet spot of your business and the clients you should be serving. Book a call with us today!

Resources:

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