366: From r/bourbon to Middleburg Barrel Company with Jay West (T8ke)

In this episode of The Bourbon Lens Podcast, Jake and Scott welcome Jay West, widely known in the bourbon community as T8ke, and now the Principal Whiskeymaker at Middleburg Barrel Company. Jay joins the show to discuss his unique path through the whiskey world—from the early days of Reddit’s r/bourbon community, to his work with Whiskey Raiders, and into his current role shaping Middleburg’s growing portfolio of American whiskey.

The conversation explores how Jay’s years as a whiskey critic and reviewer helped refine his palate and approach to barrel selection and blending. Jake, Scott, and Jay discuss Middleburg Barrel Company’s current releases, including The Reveries and Provenance Bourbon, and how Jay balances creativity, deep bourbon knowledge, and practical grit when building a whiskey brand in today’s competitive market.

Jay also shares insight into his long-term vision for Middleburg Barrel Company, plans to expand the portfolio, and what it takes to transition from evaluating whiskey to actively creating it. Throughout the episode, listeners get a behind-the-scenes look at modern independent whiskey making through the lens of one of the most respected palates in American bourbon.

About Jay West (T8ke):

Jay West is a multifaceted spirits professional with a foundation rooted in years of experience as a professional critic and spirits writer, having reviewed thousands of whiskeys from around the world. He has been featured in major lifestyle and spirits-focused publications such as Gear Patrol, Men’s Health, Bourbon Pursuit, The Bourbon Life Podcast, The RumCast, and more. Through his work, Jay has established himself as a trusted voice in the industry, providing insight and expertise that resonate with both casual enthusiasts and seasoned connoisseurs.

Jay’s expertise in barrel selection and blending has made him a sought-after figure in the whiskey community. Beyond his writing, he has collaborated with leading distilleries, brands, and industry professionals—including Beam Suntory and Diageo—to curate and create exclusive bottlings rooted in innovation. These releases have earned critical acclaim nationwide, showcasing his keen palate and ability to craft compelling whiskey experiences.

In his latest venture, Jay now lends his curation talents as Principal Whiskeymaker at Middleburg Barrel Company, makers of Provenance Bourbon. In this role, he oversees barrel selection and blending, ensuring each release meets the highest standards of quality and craftsmanship.