370: Unchained with Guest Sara Nay: Strategy, AI, and Trust in Modern Marketing

In today’s show, Dr. Sabrina Starling visits with Sara Nay of Duct Tape Marketing. These two entrepreneurs are highly aligned in their passion for work that supports life, rather than the other way around. Sara discusses her book, which is full of strategy, not just marketing tactics, along with an understanding of the value of relationships. If your marketing strategy needs an overhaul, this show is for you. Join us! 

Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn their marketing strategies into scalable systems that their teams can actually execute. Since 2010, she’s worked with thousands of business owners and fractional CMOs, blending big-picture strategy with scalable operations. A passionate trainer at heart, Sara’s mission is to empower others to lead from their zone of genius and build marketing teams that can actually get the work done. Sara is also the author of Unchained: Breaking Free of Broken Marketing Models, with the mission to help small businesses reclaim ownership of their marketing, rather than renting it. 

Profit by Design is a Tap the Potential production. 

Show Highlights:

• Sara’s inspiration to write Unchained as a way to help others have control over their marketing strategy
• Sara’s “Aha moment” that changed her role at work and how Duct Tape Marketing works with clients with fractional CMOs
• The Business Strategy Pyramid
• Identifying your growth priorities and execution calendar for the next few months
• A strategy-first approach to marketing
• Taking advantage of AI as a support that frees up time and increases value
• Ask, “What tasks need to be done by humans, and what by AI?”
• The Ideal Client Deep Dive Worksheet (found in Sara’s book, Unchained)
• Connecting with people on a human/emotional level to build trust
• Building trust with our ideal clients: marketing with know, like, and trust; sales with try and buy; customer experience with repeat and refer
• True growth: How it really happens through a focus on the customer experience 
• What a business owner can gain by reading Unchained, your road map for a clear path forward

Resources:

Connect with Sara Nay: Duct Tape Marketing, LinkedIn, and Unchained

*Free resources from Sara’s book: Marketing Ownership Audit, Ideal Client Deep Dive Worksheet, From Copy to Culture: Messaging Alignment Guide, and the Business-To-Marketing Alignment Questionnaire

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