38. Why Only 1% Win on LinkedIn — The Strategy That Actually Works | Katie Lopus

Only 1% of people on LinkedIn are posting — and your competitive advantage is simply to share your thoughts with your network.

Today on the B-Student Podcast, we sit down with Katie Lopus, founder of Klo Marketing, former Fortune 100 social media leader for Marriott Hotels, Sheraton Hotels, Universal Studios, and St. Regis Doha, to unpack the real strategy behind building a powerful personal brand on LinkedIn and beyond.

From being born in England and raised in Orlando to leading global hospitality brands in Qatar, Katie shares how being a global citizen sharpened her observation skills — and why observation is the hidden superpower behind great marketing.

We cover:
• Why LinkedIn is the most underrated career growth platform
• The 4 types of posts anyone can create (even if you don’t think you’re a “creator”)
• How Gen Z can network confidently without feeling “entitled”
• How personal is too personal on LinkedIn
• Why authenticity builds trust (but oversharing can hurt you)
• The power of commenting strategically
• How Katie turned a pandemic furlough into launching her own business
• One digital habit to adopt and one to stop immediately

If you’ve ever thought:
“I don’t have anything to say.”
“I’m not a content creator.”
“I’m intimidated by LinkedIn.”
“This feels too vulnerable.”This episode is your masterclass.Because mentorship today doesn’t require 40 years of networking — it’s one thoughtful post away.

Time Stamps:

• 00:00 – Welcome + Meet Katie Lopus (Klo Marketing)\
• 02:10 – Growing Up Global: England, Ireland & Marketing Perspective
• 04:45 – Why Authenticity Wins on Social Media
• 07:30 – Gen Z, LinkedIn & the “Authenticity Trap”
• 10:15 – What NOT to Share on LinkedIn
• 12:40 – Why LinkedIn Is the Most Underrated Career Platform
• 15:05 – Only 1% Post on LinkedIn (Huge Opportunity)
• 17:20 – 4 Types of Content Anyone Can Post
• 20:15 – The Power of Commenting & Tagging Strategically
• 23:10 – How Personal Is Too Personal?
• 26:00 – From Pandemic Furlough to Starting a Business
• 30:05 – Digital Habits to Adopt (and Stop) + Mentorship Advice

Connect with Katie at:
Instagram: https://www.instagram.com/katielopusball/?hl=en
Website:  https://www.klomarketing.com/
Linkedin:  https://www.linkedin.com/in/katielopus/

-----------------------------------
Listen to more episodes of The B-Student Podcast wherever you get your podcasts.

Like this video, subscribe, and comment your favorite London spot or what city has most transformed you.
-----------------------------------
Connect with Betsy Gardner:
Website: https://www.betsygardner.com/ 

Learn More about Winter Park Chamber of Commerce: https://www.winterpark.org/
--------------------------------
Podcast produced by Hi Hello Labs: https://www.hihellolabs.com/ 
Let me know if you approve and if it is set for launch.