4,100 Women's Medals STOLEN by MEN w/ Jennifer Sey | EP442

What happens when a Levi's brand president risks it all to protect women's sports? In this episode of the Awake & Winning Podcast, Kaylor Betts sits down with Jennifer Sey—former CMO and Brand President of Levi's, Emmy-winning filmmaker of Athlete A, bestselling author, and founder of XXXY Athletics, a bold new brand standing up for female athletes in the face of gender ideology. Jen shares the raw truth about her personal awakening during COVID, the backlash she faced for speaking up, and the cultural war we're now fighting in women's sports.

She breaks down the real consequences of staying silent, why she walked away from her high-profile job, and how her brand is pushing the needle forward by supporting athletes who dare to speak out. If you care about truth, dignity, and protecting the future of women's sports, you don't want to miss this conversation.

Episode Highlights: freedom, cancel culture, women's rights, biological reality, COVID awakening, gender ideology, speaking out, brand building, social pressure, censorship, parenting, dignity, community

Takeaways:

Jen's first moment of dissent in 2008 and how it shaped her
Why COVID lockdowns triggered a second awakening for her
The personal cost of speaking out against institutional lies
How XXXY Athletics is more than just a clothing brand
Why brands have the power to shape culture
The difference between belief, delusion, and propaganda
How we can empower the silent majority to speak up

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RESOURCES & LINKS MENTIONED IN THIS EPISODE:

Instagram | https://www.instagram.com/XX_XYAthletics/

TikTok | https://www.tiktok.com/@XX_XYAthletics

YouTube | https://www.youtube.com/@XX_XYAthletics

X | https://x.com/XX_XYAthletics

X | https://x.com/JenniferSey

Websites | https://www.xx-xyathletics.com/

Book | Chalked Up by Jennifer Sey

Levi's Unbuttoned: The Woke Mob Took My Job But Gave Me My Voice by Jennifer Sey

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