401. The psychology of microtrends

We all want to feel that we fit into a social group. But how does this play out when it comes to trends? From ‘mob wife energy’ to ‘cottagecore’, rapidly-evolving microtrends put more aesthetic-driven content in front of us than ever before, and it can feel hard to keep up. In this episode, we explore the ways that social media, fast fashion and ‘dopamine culture’ can pressure us to buy, how microtrend fatigue is giving way to a new type of self-expression, and how we can healthily navigate our own consumption of microtrends.

We explore:

• The 5 stages of a trend, and how microtrends are different
• How world events influence microtrends
• Why social contagion, social conformity, and individual expression influence our behaviour
• Why social media and fast fashion have led to an explosion in microtrends
• The role of ‘dopamine culture’ on our brains
• Microtrend fatigue, and how ‘vibes’ might be replacing them
• When to buy, and when to wait

Watch on Netflix: HERE

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