42 | How Abigail Merrill Helps Teams Adopt AI Responsibly

Abigail Merrill joins host Audrey Chia to demystify how marketers and teams can responsibly integrate AI into their operations. Drawing from her AI Accelerator Toolkit and work with highly regulated sectors, Abigail shares a flexible, repeatable framework for aligning business goals with the right AI use cases. From using embedded AI features in existing tools to collaborating with sales teams on high-impact content, her approach emphasizes sustainability over hype. 

She also highlights how to avoid common pitfalls—like lack of governance—and reclaim valuable time using tools like Gemini, ChatGPT, and NotebookLM.

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