422. Podcasts Beat AM/FM Talk Radio in Listening Time!

Far more exciting than winning "World's Best Cup of Coffee," Edison Research revealed that as of Q4 2025, Americans spent more time listening to podcasts than spoken content on AM/FM radio!

Please share this episode from your podcast app or https://theaudacitytopodcast.com/podcastsbeatradio

Intro: Share of Ear study [00:00]

• Podcasts Lead AM/FM in Spoken-Word Listening, Marking a First: https://www.edisonresearch.com/podcasts-lead-am-fm-in-spoken-word-listening-marking-a-first/

AM/FM radio is dying [06:55]

Podcasts are thriving [15:21]

Takeaway: embrace a niche [23:59]

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